Since it is almost the end of 2011, I have recently been reflecting back on the year. This year has been interesting for Pinnacle Signs and Graphics with ups and downs as there is with any business, but I have found a trend for me professionally this year — ongoing design projects.
I enjoy graphic design and at a sign shop I don’t always get to flex my creative muscle as much as I’d like, but this year I have had the opportunity to work on several ongoing design projects. I enjoy these projects because they challenge me creatively, but they also take patience. There is a lot of going back and forth and a lot of small changes, but in the end I know that I’m helping an organization to better represent themselves, which could quite possibly lead to more revenue and that organization’s success.
One of the projects that I’ve recently finished up was for the Arkansas Student Loan Authority. Kaye actually made the first contact with this organization at the beginning of the year at a trade show. A few months later two ladies with the organization came to our show room and Kaye and I consulted with them on different options. Eventually they decided to go with the Contender retractable banner stand but they wanted to use it for both a floor display and table display (a creative challenge!), it was definitely a job for me.
I’ve been working back and forth with our contact at the ASLA to make sure that I accurately portrayed their brand while also making sure that it could be used for many years to come. Here is the end result:
First as a table display.
Now as a floor display.
By the way, if you are interested in getting a banner stand for your organization, now is the time to do it! We have sales going on on five different models of banner stands and they will run up by the end of the year. Click here for more information.