Your customers want to find you. You want your clients to know how to locate you. You also want to let passersby know what type of business you are running. Fulfilling all these functions, in addition to communicating a brand message, is the job of a building sign in North Little Rock AR. But what exactly is a building sign? And how do you know what type to pick?
Anatomy of a Good Building Sign
In simplest terms, the building marker displays your company’s name and logo in the colors you have chosen for this purpose. The sign brands, markets, and assists with wayfinding. It catches the attention of people walking past your building but also of those who are driving down the street. Achieving this goal is possible by selecting the right size for the letters and potentially also adding built-in illumination to the mix.
- Lightbox cabinets. The cabinets consist of an aluminum body construction with one or two facings composed of polycarbonate. LEDs are built into the cabinet. The shape is typically rectangular although our technician can form the products into any design that you prefer. Plenty of business owners choose the forms of their logos or a niche-specific image. Install the sign flush-mounted to the façade or with brackets perpendicular to the wall so that it juts out.
- Channel letters. These products also feature aluminum bodies. Depending on the illumination option you select – front or back lit – they may have polycarbonate facings. We can paint the letters in any color you desire. Quite frequently, business owners ask us to paint the sides in different colors than the fronts. This look provides an attractive color play on the façade. We install them either flush to the wall, with standoffs or with a raceway mount.
Unlit Building Signs
If you already have façade lights in place, there is usually no need for built-in illumination. Many company owners select dimensional letters for these types of building signs. Typical material selections consist of formed plastic, acrylic, metal, or outdoor-rated sign foam. The latter is the most economical alternative as well as the one that allows for the most dramatic displays.
Another option is the presentation of sandblasted high-density urethane (HDU) boards. They present a 3D display of the logo and lettering against an attractive backdrop. Our installers can mount these signs flush to the façade or hang them with hooks from custom-made display arms. When you do business in an area where the local rules call for more European signage, this might be the ideal solution.
Some companies favor the presentation of metal. This can take the form of an imprinted aluminum panel that we install above an entryway or to the side of a building. Another alternative is the commission of a cast metal plaque that presents an elegant display of your corporate details. These signage solutions appeal to attorneys and firms in the financial sector.
If we have piqued your curiosity, and you wish to find out more about putting up a building sign in North Little Rock AR, simply call our signage specialists to schedule a consultation!