In advertising, the adage to “go big or go home” is never truer than when discussing signage. Few business owners would argue that signage products should be diminutive and difficult to notice. But there are pitfalls along the way when looking for the right wide format digital printing services in Little Rock AR.
How Wide is Your Format?
One printer’s wide format is another one’s standard print size. Comparing apples to apples can be a difficult undertaking when trying to get the basic terminology right. In the trade, we refer to a wide-format print as something that measures at least 17 inches in width and tops out at about 100 inches. Mind you, the ability to print wide format products does not end there, but if you go beyond 100 inches, you are now entering grand-format printing, which is an entirely different service tier. If you are calling around to get competitive pricing, make sure that you and the print shop operator are talking about the same thing.
Why Does it Matter?
Could you just stick with regular sized printing services? Sure. But you would miss out on a world of opportunities to impress clients and prospective customers.
- Seamless wall graphics. Wall graphics are eye catchers. They impress with the sudden burst of bold colors and sizable shapes. Seams do not fit in here.
- Large-sized banners. Can you imagine the impressive nature of a large-format banner that hangs from the side of your building? Perhaps you are choosing a vertical display to garner even more attention. Do you want a printer telling you that there will be some seams? No, of course not.
- Stunning trade show presentations. Nowhere do your signage products undergo closer scrutiny than in your lobby or at a trade show. The last venue, in particular, is a make-it-or-break-it opportunity. The local media attends, the business community is out, and consumers, as well as prospective buyers for your products, want to meet you. Add to this the jostling of the signage components and all the little things that might go wrong, and the last thing you want to worry about is the quality of your graphics. With large-format products looking great, you know that you are ready to go.
- Impressive corporate signage. Are you in charge of hosting the event at the corporate headquarters this year? In the alternative, you may be in charge of securing a convention center or corporate meeting space. Do you have all the signage solutions you need? There are the large-format banners that welcome attendees and the floor-to-ceiling graphics that feature your corporate name and logo as well as year milestones. These projects are excellent for the right print shop that has invested in wide-format technology.
Entrust Your Project to the Experts with the Right Equipment
Not all printers are created equal. Just as cars can be nursed along when they age, print equipment, too, can be spot fixed. However, older models never perform to the same standards as their modern counterparts. Our shop features late-model equipment that turns your signs into eye candy. When you need wide format digital printing services in Little Rock AR, call the experts at Pinnacle Signs and Graphics!