Should you invest in vinyl window lettering in North Little Rock? After talking with our business clients, the answer would have to be an enthusiastic yes! But what is it that you can do with the letters; moreover, what happens when you combine them with graphics?
Lettering + Logo Graphic = Marketing and Branding Display
When you move into a new location, you cannot go wrong with featuring your company’s logo and name on all available surfaces, which would include the windows. Doing so supports the message that your building sign sends. Although this might seem like an aggressive form of marketing, consider that you need to hit the ground running at the new venue. This applies in particular if you are relocating from out of town and do not have a loyal clientele that is following you to this site.
Lettering + Niche Explanation = Wayfinding Assistance
Add in a small logo graphic for effect. On the entrance to your office, it makes sense to feature your company’s name. However, do not stop there. If you are an attorney or accountant, spell out the information. This niche explanation gives the client the added wayfinding assistance s/he may require. In a situation where one door leads to multiple offices, the display of your corporate identity as well as its niche is vital. It is too easy for a prospective client to get intimidated and simply leave.
Lettering + Numerals = Advertising and Informational Opportunities
We frequently discuss the various display options with clients who want to present as much information as is possible – without going overboard. Although building signage typically has to take a less is more approach, the information you feature on door glass, in particular, does not necessarily have to follow suit. While we do not recommend putting up all the information you can think of, there are some suggestions that many of our clients like to feature.
- Corporate name and logo. Spell out your company’s name and feature its logo. You may do so in the colors that you selected for the building sign or stick with the basic white vinyl that so many others prefer. We usually recommend the use of colors unless you plan to put a lot of information on the glass panel.
- Contact information. A telephone number and email address are good starting points. Some business clients have had success with a website address as well. If you want to go for the gusto, consider adding a QR (quick response) code panel that sends the consumer to an optimized landing page of your website. Allowing for online engagement is always a good option.
- Hours of operation. Let customers know when you will be in. By offering a predictable schedule, would-be shoppers are more likely to return when you are in than when they only see a clear glass door.
How to Order Vinyl Window Lettering in North Little Rock
Our business sign experts gladly meet with you to show you a variety of possible lettering alternatives that can market and brand your business, services, and products. Contact us today to schedule a consultation!