By the time you send your school poster to a digital printing company, like Pinnacle Signs & Graphics, it has been double-checked and passed all the requirements it needs to serve its purpose. You should be very proud of your work!
Sending the poster to a digital printing company is the last step in designing a poster for a school function. Where do you begin?
The best place to begin is by working with a designer. If that is not an option, here are some tips. Who knows, maybe you’ve got some design talent you didn’t know about.
The colors you use on your school poster are the first thing people will notice. Consider what mood you want to convey. Do some research on color. Colors can create energy and even portray a mood.
Choosing a font is no easy task. Our best advice? If you use a fun font, all the other fonts used in the poster need to be clean and simple.
Do some testing before you print. Your poster should have the same visual properties when the viewer is 50 feet away as it does when the viewer is standing 5 feet away—you can even go down to 5 inches but people often have difficulty reading things that are that close to their face.
Consider what kind of event your poster is advertising. Try and choose a font that conveys the same kind of energy that event is trying to generate.
The copy should take into consideration how you want to draw your audience in. The headline of your poster should attention-grabbing and most visible. The details printed should be a little smaller, but easy to read. The fine print needs to be clear and easy to read.
Don’t forget to include a call to action. Your poster is trying to get your audience to do something (go to an event, sponsor a charity run, or more). Make sure that is the main focus of the poster.
Attract attention with…
What makes a poster eye-catching? To catch the attention of your viewers you must think outside the box, but not too far outside the box that you convey the wrong message. Make sure all your creative ideas can be directly related back to the purpose of your school poster.
Here are a few things that catch attention (if used right).
- Bold shapes. Create leading lines.
- The unexpected or creative use of photography.
- Something odd or unusual.
- Creative illustrations—perhaps an illustration that takes a minute to understand?
What does digital printing look like behind the scenes? Check out this video on our Facebook page.