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- Estimate, orders and invoices will have a different look that should be easier to read and more descriptive to the product you are ordering.
- A new estimate and proofing system that will make communication clear and concise.
- Mike Rutter – firstname.lastname@example.org
- Kaye Rutter – email@example.com
- Abby Ethington – firstname.lastname@example.org
- Joel Tanner – email@example.com
- Banners are great because we can make them in a wide variety of shapes and sizes, plus they can be displayed in a variety of ways (hung from an awning, displayed in grass with posts, etc.)
- Side Walk Signs are great if your business is located in an area that has a lot of foot traffic and you don’t have an area to hang or install a sign. We also offer a variety of different options (including interchangeable letter signs) that could fit just about any price point or need.
- Yard Signs are also a great option. They can be used to direct clients to your store if you have a shop that isn’t on a main drag or to announce sales and specials.
- Design software: Adobe Creative Suite Design Standard, $1,299
- Computer: MacBook Pro, $2,199
- Additional computer monitor, $544.99
- Pantone Color Bridge, $129 (used to match colors exactly)
- i1 Basic Profiling System (color calibrates monitors to match colors that will be printed), $995
- Grand Total: $5,166.99
At Pinnacle Signs and Graphics our slogan is outstanding visibility – amazing service! In accordance with the latter part of that statement we are always striving to improve our processes to provide better service to you, our client. As of February 1, 2013 we will be transitioning from our current estimating/order software to a new software program. It will be a gradual change and you may not notice any changes for up to a month, but when the changes do occur you will notice:
As a result of the new software, we will be transitioning to individual email accounts for our employees. From here on out, please contact us directly by using our individual email addresses. Please take a moment to update your contact book with these email addresses:
If you are unsure of whom to contact, please use our general email, firstname.lastname@example.org, and one of us will be in touch with you shortly. This email address will remain active and checked regularly.
We are confident that this new software will help us increase our production, communicate with our clients better and increase our response times, overall, providing improved service to our clients.
Please let us know if you have any questions or concerns about our new software, our email addresses or anything else. We will be happy to provide answers and discuss these topics with you further.
The Pinnacle Signs and Graphics Team
One of the real joys of this Christmas season is the opportunity to say thank you and also to wish you all the very best for the New Year.
Love, Peace and Joy this Christmas season,
Mike, Kaye, Joel, Abby & Kurt
It’s hard to believe, but the heat seems to finally be receding in Arkansas which everyone is happy about. This past weekend brought wonderful temperatures of the mid-high 80′s which also brought a lot of people outside. As a business owner you should take this as a advertising opportunity. Here are a few products that we offer that could help to bring customers from the sidewalk to your shop.
Contact us today to order your outdoor advertising signage!
A few months ago I made my first trip to Austin, TX for the LIVESTRONG Austin Half Marathon. After that trip I wrote a blog about all of the signs I saw on the course that inspired me to keep going. I had mentioned that Austin has some amazing signs, but beyond that I really didn’t say much at it.
So, on my second trip back to Austin I made sure to take a lot of pictures of some of the elaborate, unique, and yes, sometimes weird signs of Austin. Enjoy!
I’m an active person and recently, I finished my second half marathon. Yes, I ran 13.1 miles. Yes, I’m that kind of crazy.
The race took place in Austin, TX which is a very unique city. I was amazed at all of the elaborate and unique signs that were featured on different buildings. They were amazing! But, the signs that inspired me the most were actually the cheapest. They were home made. Some of them actually didn’t look very good either, but none of that mattered.
Because they were signs like this:
OK, that one’s not that bad, but it is definitely homemade. So how about this one?
Still inspirational and funny. There was also this one:
You don’t really get more inspirational than that, but sometimes you just need a good laugh.
It may not seem like very much but when I was trudging up a hill just before mile 12 (only 1.1 miles from the finish) these signs were the difference between me walking or running up the hill.
This weekend is the 10th anniversary of the Little Rock Marathon. Maybe you too can inspire some one to reach their goal with a simple (possibly ugly), inspirational homemade sign.
To see more pictures of the signs from the 2012 LIVESTRONG Marathon & Half Marathon, click here.
At Pinnacle Signs and Graphics, as our name states, not only do we create and make signs, but we also create graphics. We get inquiries frequently about our design fees and when I say that we charge $85/hr for design work, I would say that 75% of the time I get this response, “What!?! That’s ridiculous!” OK, maybe the response isn’t that dramatic, but it’s closer to that response than you would believe.
What some people (of course not you [wink, wink]) don’t understand is the skill, equipment (including software) and thought that is used during design time. A story that I reference in a situation like this is from when I was in high school. I was taking a ceramics class and we went on a field trip to a local ceramics studio. Our teacher (who also did some ceramics at this studio) took us for a tour and introduced us to some of the artists. One artist was at the wheel and in the five minutes that we stood to watch her she had made a vase and was starting a new one. Someone asked her how much she charges for her ceramics and I can’t remember exactly what she said, but it was at least several hundred dollars. I was astonished. How can she charge several hundred dollars for something it took her five minutes to make!?
This is when my teacher explained to us that the artist was paying for studio time (time to throw her vases, time to fire her vases, time to glaze her vases) on top of the cost of all of the materials (clay, glazes, tools, etc.) and the fact that it took years (possibly decades) for this artist to perfect her skill. OK, I guess several hundred dollars doesn’t seem so bad now.
I know I’m not a traditional artist, but in many ways my design skills are very similar to that of the ceramic artist’s. I have been working in the graphic design field for the last five years and during that time I have not only learned the different software programs necessary for creating professional designs, but I have also learned a lot about the different printing processes that give me extra insight into what makes a logo good or bad. Still not sold on the cost of design time? Well, I put together a little list of the equipment I use while creating a design at PS&G:
Obviously this cost can’t be associated with just one design, but as a business, this is what is required and should be expected for a professionally done design. So you see, $85/hr doesn’t look so bad, does it?
A few weeks ago, we received an estimate request through our website for an interior dimensional sign from a representative with ARVets. The caveat, they needed the sign to be installed within a few weeks. I quickly gave them an estimate for an acrylic panel with vinyl graphics and stand-offs which would be the best option for the timeline they specified while also still giving them the dimensional look they were looking for.
Sure enough, we soon got the go ahead to begin production. With a few minor changes to their logo, we soon had this project in full swing. With the quickness of our team and the decision making of the ARVets crew, we were able to deliver a great looking sign that fit in their budget and was installed a day before schedule. Now that’s what I call team work!
Since it is almost the end of 2011, I have recently been reflecting back on the year. This year has been interesting for Pinnacle Signs and Graphics with ups and downs as there is with any business, but I have found a trend for me professionally this year — ongoing design projects.
I enjoy graphic design and at a sign shop I don’t always get to flex my creative muscle as much as I’d like, but this year I have had the opportunity to work on several ongoing design projects. I enjoy these projects because they challenge me creatively, but they also take patience. There is a lot of going back and forth and a lot of small changes, but in the end I know that I’m helping an organization to better represent themselves, which could quite possibly lead to more revenue and that organization’s success.
One of the projects that I’ve recently finished up was for the Arkansas Student Loan Authority. Kaye actually made the first contact with this organization at the beginning of the year at a trade show. A few months later two ladies with the organization came to our show room and Kaye and I consulted with them on different options. Eventually they decided to go with the Contender retractable banner stand but they wanted to use it for both a floor display and table display (a creative challenge!), it was definitely a job for me.
I’ve been working back and forth with our contact at the ASLA to make sure that I accurately portrayed their brand while also making sure that it could be used for many years to come. Here is the end result:
By the way, if you are interested in getting a banner stand for your organization, now is the time to do it! We have sales going on on five different models of banner stands and they will run up by the end of the year. Click here for more information.
You may remember that a few months ago we sponsored the World Cheese Dip Championship, well, this past weekend we also sponsored the Arkansas Cornbread Festival. This was the first year for the Arkansas Cornbread Festival and it was put on by the nice folks at the Bernice Gardens. If you haven’t heard of the Bernice Gardens before, it is a great garden space located on South Main Street in downtown Little Rock that many people may have never been to before. After talking with the organizers, they said that they wanted to put this event together to attract attention to how great this area of Little Rock is and how much it has changed. Being a local business we knew we wanted to help with supporting this family-friendly, local event.
“How did you help?” You ask? Well, we provided a variety of signage for the event that helped attendees find their way throughout the event. This signage included several banners and quite a few “A” frame coroplast signs.
I had wanted to go to this event myself, but due to other commitments, I was unable to attend myself, but the rest of the Pinnacle Signs team were all able to stop by. From their reports (and others) it seems as though the event was a great success! They had initially expected somewhere between 800-1,000 people, but were able to triple that goal with nearly 3,000 paying attendees! As a sponsor for this event, we feel as though we share a part of their success and we know that the signage we provided definitely helped. Congratulations to everyone with the Bernice Gardens for a great event!
Check out some of the great photos and a short video Mike took at the event:
This October marks my five year anniversary working in Marketing and Graphic Design. Reflecting back on that time, it is truly amazing what I have learned, but with the constant changes in social media and other forms of communication there is always something new to learn. So it’s kind of funny that the secret I use to make successful branding is something I learned when I was just starting off in my marketing career in one of my communication classes in college — consistency.
Sure, there are other factors too, but I’ve found that if I just focus on making a brand consistent then, somehow, magically, it all works together and creates a clear and concise message. For example, when I first started at Pinnacle Signs there were already quite a few marketing materials in place but they just weren’t working together. Yes, our logo was on all of the different materials, but beyond that everything was designed separate from each other. The website looked different than the brochures and the tradeshow display looked different than the brochures…it was inconsistent.
So, I began redesigning our marketing materials starting with the website. From there I further established our brand and carried it through to our e-communications and our sell sheets.Do you see how I carried the header across all three communications as well as the same fonts and colors? This allows consumers to easily recognize your brand and therefore, feel more familiar with you which builds confidence and trust.
So how can you make your brand consistent? Well, the biggest mistake I see business people make when starting off is that they feel the need to get all sorts of marketing materials right off the bat before thoroughly developing their brand. Instead, I would recommend taking it one step at a time. First develop your foundation, like how I started with our website. Make sure you really get this piece right — take your time. Once you have developed this you will have a good idea what your brand is and carrying it through to the other pieces should be easy.