Posts by lcmosley:

    The Benefits of Channel Letter Signs For Your Business

    October 23rd, 2017

    Channel letter signs are three-dimensional, LED illuminated signs that hang on storefronts all over central Arkansas. They are professional, visible, and easy to customize for your brand. In fact: Many shopping centers include channel lettering requirements in lease agreements.

    Pinnacle Signs and Graphics does custom channel letter signs for businesses in Arkansas.

    See our gallery of custom channel letter signs. >>

    Should I get channel letters for my small business in Little Rock, Ark? Here are a few benefits of channel lettering.

    They are durable.

    Before we get into all the ways channel letter signs can enhance the branding and visibility of your business, let’s cover practicality. If you own a small business in the Little Rock area, you are busy enough with running a business. You don’t need more worries throughout your work week.

    Channel letters are durable. They are mostly made from lightweight aluminum. They can be mounted in various ways to ensure they are secure no matter where they hang.

    Channel letters are also recognized for being low-maintenance. They are secure and ready to stay lit for a long time. LED lights are designed for efficiency. They last a long time without running up your electricity bills.

    LED lighting makes them visible.

    Businesses often choose channel lettering for their storefront because it is professional looking and easy from a distance. Potential clients and customers can see your business name every time they pass by. Even during the night.

    Being visible means a lot to how you brand your business. What do you want your customers to see first? With shortening attention spans and overstimulation, good first impressions are important.

    Channel lettering has been proven to be an effective marketing tool. They increase brand recognition and—for retail shops—foot traffic.

    When you design a channel light display, you have to chose from various lighting options. Do you want your letters to be back-lit, open face, or something else?

    Have some fun! They are very customizable.

    Most importantly, channel lettering is very customizable. Even though they look professional and expensive. They are actually pretty budget-friendly and brand accommodating.

    At Pinnacle Signs and Graphics, we know how important first impressions are. We want your channel lettering sign to accurately reflect your brand.

    Many clients run into problems as they try to decide what their channel lettering should look like. For example:  space is limited. If you want your channel lettering sign to be read from a distance, the letters need to be large. Large letters mean less space. It’s important to keep your sign simple.

    The team at Pinnacle Signs and Graphics is here to help. Contact us if you have any questions.

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    Vehicle Wraps: Why Businesses are Using Them

    October 23rd, 2017

    Thinking about wrapping your vehicle with a vinyl graphic to promote your business? Here are a few reasons why this is a great investment.

    At Pinnacle Signs and Graphics we do custom vehicle graphics and vehicle wraps. If you have any questions, give us a call 501-812-4433.

    You can also use this page to get an online estimate:

    Vehicle wraps get great exposure.

    Vehicle wraps are a great way to advertise because they draw attention.  They are advertising 24 hours a day seven days a week.

    Advertising is all about being in the right place at the right time. If your business does delivery, wrap your delivery vehicles and you’ll be advertising to the whole neighborhood every time you make a delivery. Your wrapped vehicle is a great way to increase business in a neighborhood you are already starting to do deliveries in.

    Sitting in traffic? The drivers around you don’t have much else to look at. Vehicle wraps, in this way, are more effective than TV and online advertising because your audience can’t fast forward through it or click out of it.

    The cost of a vehicle wrap is very reasonable.

    Budgeting for this years advertising costs? Many business owners wrap their vehicles because it’s such a good investment. The initial design and installation cost is well worth the exposure you’ll get on the road. Surveys estimate that for every wrapped vehicle 30,000 impressions are made a year. This number will differ based on where you drive and how often you vehicle is driven.

    Need more to offset the cost of your vehicle’s wrap? Add all the cash you will save from not having to get your car waxed. That’s right. A vinyl wrap protects the original paint on your vehicle. When the wrap is removed, your vehicle will look as good as it did when the wrap was installed.

    It’s a great way to get your brand recognized.

    Many business owners are hesitant about wrapping their personal vehicle in an advertisement because of the attention it draws. Think of the last time you saw a fully wrapped vehicle with business information and branding from every angle—a wrapped vehicle is quite a statement.

    As a business owner, you’ve worked hard to build quality and trustworthiness into your brand. A wrapped vehicle driving around town increases credibility and reminds your customers the value your local business has to offer.

    In other words, your vinyl vehicle wrap should be designed to highlight the aspects of your brand you are most proud of.

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    Signage Tips for Event Planning

    October 23rd, 2017

    What kind of signs do you need for your event? The branding and graphic design skills that have gone into your event need to be brought to life to achieve their full potential.

    Good sign planning could be the key factor to your event going off without a hitch.

    Not sure where to start? We can help.

    At Pinnacle Signs and Graphics we do digital printing for businesses and events all over central Arkansas. We can help you with outdoor signs, promotional displays, and more. Here are a few tips to help you get started.

    Use wayfinding signs to brand your event and guide your guests.

    Whether you just need a sign pointing to the registration table of your 5K, or a whole room of signage to create an experience, signs will be essential to your guests experience. 

    What happens to a venue when all your guests are unsure where to go? Chaos, frustration and so many missed business opportunities.

    Even if the venue already has the ADA required wayfinding signage, you will still need custom wayfinding signs for your event. Signs pointing to the different tables, signs directing guests to areas of interest. You may even need signs to guide your guests through a series of activities.

    Wayfinding signs will put your brand in front of your guests. Place them in eye-catching places.

    Use large graphics.

    You might not want to put a wrap on your vehicle for this event, but you might want to wrap a pillar.

    Large images are eye-catching. They are perfect for promoting your event and branding your event while it is happening. Fill a window with a transparent image. Hang a large banner from the ceiling. Large signs are hard to miss.

    Give your guests something to post on social media.

    How often do you see Instagram posts of just a sign with fun lettering—especially channel lettering. Signs that are designed to be shared on social give your guests something to post about.

    Think of your audience. Why do they want their social media followers to know they are attending your event. Design your social media signs accordingly.

    What kind of signs are good for social media?

    • Large lettering. Dream big. Get creative with large lettering to show off your brand or cause at the event. Do you have a hashtag you want everyone to use to promote your cause on social media? Make sure it is hard to miss.
    • Signs that your guests can pick up and hold. Interactive signage will bring your brand to life for your guests. This is also a great way to give your guests a chance to be part of the experience. If you are hosting a walkathon or 5K, print encouraging signs for bystanders to hold up.
    • Channel lettering. Nothing beats illuminated fonts in bold places for a perfect Instagram post. Showcase the best aspects of your brand or event with channel lettering. The lighting could be a centerpiece, or the first thing guests see as they arrive.
    • Large designs that guests can pose in front of. Who doesn’t love a good selfie opportunity?

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    Directory Signs and Wayfinding Signs Don’t Have to be Boring!

    October 18th, 2017

    Does your new Little Rock business seem like it needs one final touch? Wayfinding signs and directory signs help us navigate large malls and busy airports. A small business can also benefit from wayfinding signs as they help direct your customers or clients through your physical location.

    Even though they serve a practical purpose, here are a few reasons why wayfinding signs DON’T have to be boring.

    Wayfinding Signs

    You can add branding to wayfinding signs.

    Consistency is key. Branding is something almost every aspect of your business can take advantage of. Enhance consumer experience. You want your clients to be able to identify your brand with every interaction.

    When you design wayfinding signs, or a directory for your small business, make sure it matches your brand’s style and voice. Here are a few ways you can add branding elements to wayfinding signs.

    • Use your brand’s colors. This is the easiest one to do since colors are easy to notice.
    • Write with your brand’s voice. Wayfinding signs, especially the ones required by the ADA, need to be concise and to the point. Use some creativity on the less important identification signs. For example: If your business has conference rooms, what are they named?
    • Think of how you want your customers and clients to experience your brand. Easy to work with? Friendly? Creative? Add those aspects to your wayfinding signs.

    Use them to guide your consumer. How do you want them to experience your place of business?

    Whether it’s guiding them to the correct meeting room or to the well-promoted sale rack, wayfinding signs will prevent unnecessary frustration from the moment your customer walks in the door.  

    The wayfinding signs that guide individuals around your business don’t have to be boring. Think of how you want each client or customer to flow through your business.

    • What do you want them to see first?
    • At what point might they feel lost or the need to make a decision?
    • When will they most likely require assistance from one of your team members?

    They can make for a fantastic first impression.

    This is one of the easiest ways to make your clients feel like home as soon as they enter the building.

    Wayfinding signs, done right, will help you make the best of first impressions. Identify the reception desk so your client will know where to go first. Be thorough with directions and room identification. Frustration is the last thing you want a client to feel as they walk through your office.

    Use them to enhance simple things, like a parking spot, for an excellent consumer experience.  

    Speaking of first impressions. How grateful would you be, while arriving at an office for an important meeting, to be greeted by a parking space with your name on it.

    You can always add pictures.

    A few signs require pictures to identify public rooms and exits. Pictures can be used for so much more. Pictures on your wayfinding signs can help with potential language barriers, clarify unique safety concerns, and more.

    Get creative. We can help!

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    July 31st, 2017

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