Name: Jason

Posts by mrutter:

    The Best Colors for Yard Signs

    May 26th, 2017

    commercial real estate signs in Little Rock AR

    The birds are chirping, the sun is shining and the weather is wonderful—it must be yard sign season! You’ll soon see this type of signage popping up everywhere, from politicians running campaigns and trying to get their name out there to real estate agents advertising open houses for beautiful new developments and hot condo properties. But maybe you’re wondering–what are the best colors for yard signs? Well, this blog post happens to be about the lovely land of color consultation and theory. Read on to color yourself educated.

    Go Big and Bold—But Balanced

    The first and perhaps most important part of color design for your yard sign is the visibility factor. Can your sign be seen and more importantly, read from some ways away? If some potential customer is driving down the road, and sees a small and inconspicuously colored sign on the side of the highway, they’ll easily forget about it. On the other hand, you want a yard sign, not a billboard.

    Colors can help you with being bold in your yard sign design. Try high-contrast colors, like red against white, or white against dark blue, for your lettering and logo. Whatever message you want to send, if you have bold, high-contrast color combinations, you’re sure to get noticed.

    Contrast Also Aids Accessibility

    While yard signs are not required to be ADA (Americans with Disabilities Act) compliant, accessibility is quickly becoming a prime topic in today’s signage discourse. Frankly, accessible signs benefit everyone, not just those individuals with vision impairments or dyslexia, so it pays to be ahead of the curve with this trend. Good dark-to-light contrast is a simple way to help everyone see your yard sign. Think of white lettering against a black background, or vice versa. It’s simple.

    Try Out a Trend

    According to the color experts at Pantone, the color of the year for 2017 is called “Greenery”. This is a lovely light green that evokes springtime, renewal and hope. It could be a beautiful option for your yard sign advertising a landscaping service, for example. Again, make sure to pair it with a complementary opposite color for good contrast and visibility.

    Get the Yard Sign Color Scheme You Need

    Now that you’ve learned of the benefits of wise color choices for yard signs, go ahead and get your custom-made, perfectly-designed yard sign today from Pinnacle Signs and Graphics. We offer color consultations, so give us a call now and get a free quote.

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    Colleges Need Directory and Wayfinding Signs Too

    May 24th, 2017

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    Institutions of higher learning such as colleges and universities absolutely require high-quality, professional-looking signage. Exterior signs, interior signs, ADA (Americans with Disabilities Act) compliant signs—all these types of signs and more can be found on college campuses. But perhaps the most important kind of sign at a college or university is the directory or wayfinding sign. After all, those freshmen need to find the dining hall! Learn more about how you can put up quality directory and wayfinding signs on your campus.

    Directory Signs

    Directory signs are an essential part of college campuses. They help everyone, from visiting professors to new students find their way. Make your directory sign large enough to be easily read from a distance, and anyone looking at it will be able to get to wherever they need to go. Keep it simple, too—don’t clutter your sign with unnecessary graphics, for example.

    Wayfinding Signs

    If directory signs are the “peanut butter”, wayfinding signs are the “and jelly.” They are also a crucial part of your college campus’ signage collection. Make sure there is good dark-to-light contrast on these types of signs so they are readable from far away.

    ADA Compliance

    You are probably aware of how directory and wayfinding signs need to be ADA compliant. It’s not just a simple preference; it’s the law. Use fonts with good kerning, or space between letters, for your signage lettering. Certain signs will probably require the use of Braille. And again, good contrast helps those with vision impairments as well as those with dyslexia. Remember, accessibility is good for everyone!

    Get Your Colors On—School Colors, that is

    Color choice can be a really critical feature of your directory and wayfinding signs. However, sometimes this is the most difficult part! If you feel stumped by color theory, you’re certainly not alone. When in doubt, you can always go with your school colors, if you’re feeling festive. But if these colors aren’t bold enough, maybe choose two colors with a high contrast level between them, like red on white or white on dark blue.

    Get Your Ideal Directory and Wayfinding Signs Now

    Now that you’ve learned about the importance of directory and wayfinding signs for colleges and universities, get your perfect directory and wayfinding signs today. Call Pinnacle Signs and Graphics for all your directory and wayfinding signage needs, and get that ideal sign you deserve. Contact us now for a free quote.

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    Dignified Directory Signs

    May 23rd, 2017


    Directory signs are useful to every single visitor that comes through your door. But as a business owner, you probably don’t want to see your directory sign looking like it’s seen better days. Make the smart choice and repair or refurbish your interior directory signage so it looks brand new. Learn more about how to attain a beautiful and dignified directory sign.

    Contrast and Color

    If your directory sign has high dark-to-light contrast, that’s a solid step towards the ideal sign. Put white letters on a dark blue or black background, and all your visitors will be able to read your sign. This also makes sure that your signage is ADA (Americans with Disabilities Act) compliant, which is important. Remember that accessibility is good for business.

    Color is another crucial aspect to consider. Choose color opposites (think blue and orange, or yellow and violet) to make your directory lettering pop, or more subdued tones for a somber, respectful look. It’s up to you.

    Fonts Galore

    There is a myriad of fonts to choose from for directory signs. Some are simple and easy to read—those are probably the best to use. You don’t want a fancy script on your sign that people use to get around, after all.

    Also, you should pay attention to the kerning in the font you choose. Kerning is the space between letters. Sometimes fonts with different kerning can be hard to read, especially for those with dyslexia.

    Spellcheck and Grammar-check

    Before you display your beautiful new directory sign, be absolutely certain that all the grammar is correct and that you have no misspelled words. No mistakes are good mistakes.

    Get Your Dignified Directory Sign

    If you’re ready to get a professionally-made, high-quality directory sign, go ahead and give Pinnacle Signs and Graphics a call.  Get a free quote now.

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    Interior Signs: Beyond Lobby and Logo

    May 23rd, 2017

    interior signs in Little Rock AR

    You may have a bold, eye-catching lobby and logo sign. Maybe it’s made of polished wood with beautifully painted letters.  Or maybe you’re a hip consulting firm that has one that looks like glass. But if that’s the only interior sign you have, you might run into some issues. There’s more to interior signs than lobby and logo signs–much more, in fact.

    If you own a large building, you need directory and wayfinding signs. And those wayfinding signs should be ADA (Americans with Disabilities Act) compliant. And of course, you should still have your lobby and logo sign. Read more about the range of interior signage below.

    Directory and Wayfinding Signs

    These kinds of signs are obviously going to be helpful for any visitor who enters your facility, whether you run a hospital where patients need to get to the right section for treatment, or if you are the president of a college or university—those freshmen need to get to class, after all. They should be clear and easy-to-read. Don’t forget about ADA compliance!

    ADA Compliant Interior Signs

    The Americans with Disabilities Act lists several important parts of signage that need to be designed in a manner that makes them accessible. For example, letters on signs should be raised, so they’re not only easy to see, but if someone who’s visually impaired touches the sign, they can figure out what it means quickly.

    Another aspect of ADA compliance is including Braille on general wayfinding signs or signs that indicate a specific room or room number. Again, this assists people with visual impairments.

    The Classic Lobby and Logo Sign

    We know we’re contradicting ourselves a bit here, but yes, you should also remember to have a stylish and unforgettable lobby and logo sign. Find the right material, colors and size for your company and what it offers. You wouldn’t want to be a law firm with a tiny and unremarkable logo sign, or a doctor’s office whose lobby sign is unreadable. These are important items to consider when designing your lobby and logo sign. Make it stand out, and make it count.

    Get a Beautiful and Functional Interior Sign

    Now that we’ve covered the basics of interior signage, get your quality, custom-made interior sign today. Pinnacle Signs and Graphics is your one-stop shop for all things sign-related. Give us a call now and get a free quote.

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    Exterior Signs that Withstand Weather

    May 22nd, 2017

    3 new business signs for North Little Rock AR

    Your exterior signage may be dazzling, beautiful and ornate. Everyone may remark on how lovely it looks. Maybe you’ve even won some coveted sign award.

    Mother Nature may have another opinion about it, though. With erratic spring and summer weather upon us, it’s a good idea to install signage that can withstand the elements—not only does it make sense from a money perspective, there are legal and liability issues at plays as well. Sturdy materials and solid construction go a long way in ensuring that your sign will last. Learn more about some tricks of the trade for exterior signs.

    Channel Letters are Strong

    Channel letters are a great weather-resistant option, with their aluminum frame that resists rust and water damage. The acrylic facing is generally water-resistant as well, which would be ideal for areas with heavy rainfall. They are mounted to your building’s exterior, so it’s not likely that these signs will blow away or fall down.

    So are Cabinet Signs

    Cabinet signs, like channel letters, can withstand wind and rain if installed properly. They also have an aluminum frame and a hard plastic exterior. These signs can be made to be fade-resistant, which means the hot summer sun won’t damage any colors or design you have on them.

    Monument Signs Last

    Monument signs are the signs that everyone remembers, so to speak. They are usually at the front of a company’s property, and can be made of stone, brick or imitation materials. Stone and brick are more costly, but they can also be worth it if you have the budget and want an exterior sign that lasts years. Monument signs easily handle the elements—even severe thunderstorms won’t make them budge.

    Touchups Help Longevity

    Sometimes even the sturdiest of signs gets damaged in a strong storm or bad weather outbreak. That’s why it is important to restore your exterior signage every so often, and especially if it’s been visibly dented, scratched or even ripped apart. If you keep on top of your sign maintenance, all of your exterior signs will last a very long time, ensuring you profits and brand awareness.

    Get a Quality Exterior Sign Today

    Now that you’ve learned about the different exterior signage options that are sturdy and withstand the elements, go ahead and gets yours designed and installed today. Give Pinnacle Signs and Graphics a call, and get a free quote now.

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    Channel Letters are Surprisingly Simple

    May 19th, 2017

    channel letter signs in Jacksonville AR

    As a great exterior signage choice, channel letters may seem daunting. They are usually the first opportunity for your customers to see your brand, so you obviously want to make a solid initial impression. Channel letters that are compelling and interesting to look at will draw people in, and get casual visitors to turn into regular and valued customers.

    But how are channel letters installed? What is a good size for this exterior signage? And what are the lighting options? Read on to learn more about the fascinating world of this kind of signage.

    How to Install Channel Letters

    You’ll need a bucket truck to install channel letters. These helpful vehicles will make installation a snap. Most sign companies offering channel letters have bucket trucks handy.

    As for channel letter materials, these sturdy signs usually have an aluminum frame and acrylic facing. These two materials are both very durable, and will be weather-resistant as well, lasting a long time through wind, rain and bright sunlight.

    Size It Up: Choosing the Right Dimensions

    It’s important that your sign be visible from the street or road your business is located on, and it’s better still if it can be read from even further away. However, it is generally understood that budget constraints as well as brand message can both limit the amount of space your channel letters take up on your exterior wall. If you go too big, you may run into issues of cost and zoning laws. Too small and no one will be able to read your sign. Do your research and you’ll find the size that’s right for your business.

    Light Up Your Channel Letters

    Another interesting aspect of this type of signage is the fact that they can be lit. There are different choices for your channel letter lighting. Front lit channel letters are the most common option, while the backlit choice gives them a cool-looking “halo” effect. Lighting your channel letters isn’t a necessity, though. If your business is only open during daylight hours, you can choose to keep your sign unlit.

    Get Your Channel Letters Now

    Channel letters are a very popular choice for all sort of businesses, so don’t hesitate in getting high-quality, custom-made channel letters now. Pinnacle Signs and Graphics is your ultimate source for this useful and easy-to-install type of exterior signage. Get your perfect channel letters from us today—call for a free quote.

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    Fabric Banners Make Your Trade Show Booth Great

    May 18th, 2017


    Trade shows and business expos are an excellent way to get your brand out there, and the great news is, there is definitely no shortage of these popular business events. There’s a ton of foot traffic at these occasions, so if you have an eye-catching display, people are sure to stop and check your company out. Fabric banners can be a respectable and dignified choice for any company, large or small. Learn more about this distinguished interior signage option.

    Colors Beyond Your Wildest Dreams

    Fabric banners can come in a myriad of beautiful colors, so you don’t need to worry about running out of options—you’ll always have lots to choose from. Try bold jewel tones for a regal effect—perhaps a royal blue or dark purple would be nice for a nonprofit. Pastels work great for boutiques or specialized bake shops. And of course, primary colors are perfect for advertising a preschool or daycare. Check out cool gradients and patterns as well.

    Choose Your Size and Customize

    When it comes to fabric banners, bigger can be better, but check out different sizes first before you decide to purchase one. Often, the size of your banner will depend upon the size of your booth space or table setup. Your fabric banner should not drag or pile up too much on the floor, but it should fully cover your booth table’s legs. Metal foldout table legs are not what people want to be looking at when they visit your booth, after all.

    Designs Galore for Your Brand

    What design should you choose for your fabric banner display? Why, one that matches your brand, of course. This can also be a great opportunity for your company if you are in the process of brand implementation or rebranding.  Are you a new company in the area? Stately fabric banners are a great idea. Simply choose your unique and one-of-a-kind design and have your banner custom-made for you. It will surely make a positive impact. And if you’ve already got an established brand, fabric banners are perfect for your company too.

    Find Your Ideal Fabric Banner Right Away

    Don’t wait any longer to get your well-made, professionally-designed fabric banner. Trade shows are happening all the time, so get yours now. Contact Pinnacle Signs and Graphics today. We are the ultimate fabric banner resource, so give us a call and get a free quote now.

    New in Trade Show Displays for Little Rock AR

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    Monument Signs: The Stately Choice

    May 17th, 2017

    monument pan-face sign in Searcy AR

    When you know you need to make an immediate impact upon first impression, monument signs are the perfect signage choice. They are both bold and dignified, which will make your visitors do a doubletake and remember your company’s name so they’ll certainly visit you again. There are a few different aspects of a well-designed monument sign, so read on and find out more about this stately option to see if it’s right for your business.

    Monument Sign Materials

    Monument signs are generally made of stone, brick or imitation materials that still look like the real deal. Stone and brick are more expensive, but give your sign a regal and respectable look. These types of materials will also take a little more time to install, as there’s a specific process involved.

    Is budget a primary concern? Go ahead and use imitation materials for a more affordable option. Imitation materials can be just as durable and sturdy as the “real thing”, but have the added benefit of easy installation.

    Sometimes, you can use wood as a monument sign material, but be warned—it can warp easily and is vulnerable to vermin like insects, as well as getting damaged by wind, rain and direct sunlight. Still, it could potentially be a nice option, depending on your needs.

    Special Effects Add Pizzazz

    While you can install a basic cabinet sign in a monument-style manner, some companies may wish to go the extra mile to create a truly special look. This can be achieved by a carved or sandblasted monument sign. For example, a well-regarded and family-owned contractor business could install a wooden sign to an imitation stone or brick exterior and have the sign carved with the name, motto and logo of the company.

    However, be aware that carved or sandblasted monument signs require regular upkeep and sometimes even a bit of retouching, and can be damaged by rain or harsh sun. They can also get pricey, so make sure your budget is monument sign-friendly and you’ll be set.

    Get A Stately-Looking Monument Sign Now

    Since now you’ve learned about the several different aspects of monument signs, and the benefits of this sort of signage, go ahead and get your perfect monument sign today. Pinnacle Signs and Graphics is your destination for quality and long-lasting monument signs of every shape and size. Go on, give us a call now and get a free quote.

    monument signs in Little Rock AR

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    Custom Vehicle Decals Speed Profits

    May 16th, 2017


    vinyl vehicle graphics in Sherwood ARVehicle decals are a fun and exciting way to get noticed. As a business owner with a fleet of cars, trucks or vans, these eye-catching forms of signage are a great option for many different types of businesses, from home repair to surf shops. Anyone that has company vehicles will benefit from hip, well-designed vehicle decals. Read on to learn more about this trend.

    Decals Help Advertise

    Custom vinyl vehicle decals are very much “in” right now. In fact, you’ve probably seen a snazzy-looking car with decals on it whizzing down your local highway. But did you know that companies with their own vehicle fleet can benefit from the advertising power of decals? Let’s say you have a company truck for your fishing supply company. If you put a decal of fish, lures and fishing rods, along with your company’s phone number and email address, anyone who loves to fish and who happens to see your truck will potentially become a new customer. It’s that simple!

    These Decals Don’t Run

    Vehicle decals are generally made of vinyl, which is a material that is known to be durable. Vinyl is able to withstand bad weather of all kinds, from heavy rain to high winds. Your vehicle decal colors won’t fade or run easily, if they’re made of high-quality vinyl. Another great aspect of vinyl decals is how easy they are to apply. They can be put on using an adhesive which will prevent peeling or ripping. Static cling decals are generally not recommended for vehicle decals, as they are more of a temporary signage option. Save those for your store’s window displays.

    Customizable Beyond Your Dreams

    If you have a great design for your custom vehicle decals, but are worried about how it will look as a finished result, don’t fret. Vehicle decals are simple to customize, from cool color gradients or effects to making them larger or smaller so they can fit different size vehicles. It’s easier than you think.

    Get Your Custom Vehicle Decals Now

    Hopefully now you’ve been convinced of the positive aspects of custom vehicle decals. They are a great way to advertise, easy to apply and customizable, making them the perfect signage option for your fleet of vehicles. Pinnacle Signs and Graphics is your ultimate custom vehicle decals source.  We offer high-quality decals at an affordable price. Give us a call today and get a free quote.

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    Cabinet Signs for Cafés

    May 15th, 2017

    Small business owners have to watch their pennies, and when it comes to exterior signage, it may seem like it’s getting harder and harder to afford something nice. Café owners are surely no exception to this rule, but never fear—cabinet signs for your café or coffeeshop are actually affordable! Yes, you read that right. If you shop around and choose wisely, your café can have an attractive cabinet sign.

    Cabinet Sign Basics

    Cabinet signs are usually made of aluminum or a strong plastic. They can be mounted monument-style to a post or stand, but for your café, you probably just want to mount it to the exterior wall of your building. They can be lit or unlit, depending on your needs.

    So, Light It Up

    Though most cafés operate only during the morning and early afternoon hours, perhaps you have a coffeeshop that is open well into the evening. In that case, a backlit or front-lit cabinet sign would be an excellent option for you. Backlit signs create a cool “halo” effect around the sign. Front-lit signs are more traditional and common. Whichever option you decide upon, make sure it makes sense for you and your brand.

    The Size of the Sign Matters

    For a café, you may wish to choose a smaller size for your cabinet sign. However, you should be certain that your sign is still big enough to be seen from say, across a highway or street. The font should be readable as well.

    As for color choices, match your brand and you have no problem. And custom-made cabinet signs are no sweat. A giant cup of coffee plus the name of your café? A perfect combination.

    Get Your Café Cabinet Sign Now

    Now that you’ve read more about cabinet signs and how they can be perfect for cafés and coffeeshops, go ahead and get yours today. Give Pinnacle Signs and Graphics a quick call to get a free quote.


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