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Posts by mrutter:
Working on a promotional display for your business?
Here are a few things we’ve learned after years of making promotional displays for businesses all over central Arkansas.
Need help with your display? Contact Pinnacle Signs & Graphics at 501-812-4433. You can also check out our work on our website: http://pinnacle-signs.com/portfolio/
1. Take messaging inspiration from traffic signs.
What makes a really successful display? Effective communication.
Good designs are as readable as traffic signs. They have high contrast between the simple lettering and the solid colored background. They stay away from fancy fonts and unnecessary text.
Readability is key.
2. Design your graphic with one focus.
At a busy trade show you’ll want one large image. Stay away from busy designs. The text on your display should not overlap this image. Your messaging should be easy to understand. It should spark interest with a single glance.
When you are designing, take where your display will be located into account. Get good lighting—even if that means bringing your own battery-powered lights.
This kind of graphic is easy to dream about. It’s much harder to make a reality. We highly recommend hiring a designer.
3. Your display should reflect your brand.
It should reflect the quality and professionalism your potential clients are looking for. Think through the message you want to display, do some research. The effort you put into making your display effective and polished will pay off.
Going for a bold or non-traditional promotional display? Make sure it flows with your brand and the product(s) you are offering.
In other words, don’t be extravagant just to grab attention. Make sure all aspects of your promotional display have a purpose.
4. Try to incorporate interactive elements.
A great way to allow your visitors to experience your brand is to make your display interactive. There are many different ways to do this. Again, it should line up with your brand messaging. Here are a few ideas.
Social media. Social media users love a good reason to post. Have a backdrop and a few props for your visitors to post on their Instagram.
Tablets. Pinnacle Signs & Graphics is a print business, but we know the value of a good digital experience. A tablet featured in your promotional display can really bring your promotional display to life. Use a tablet to play videos, collect visitors’ information, do demonstrations of your product, and more.
Giveaways. One of the best things that attracts visitors to your display is a crowd. Social proofing is very powerful, especially at events and trade shows. Host a giveaway at your display. Collect visitors’ information. Draw their attention by creating interest.
We take great pride in the designs we get to print and help design at Pinnacle Signs & Graphics. Sometimes the simplest aspect of your graphic can make or break the success it brings your business or event.
Don’t let that intimidate you. We’re here to help. Here are a few tips for sign design every business owner should know.
Communicate with your designer.
You don’t need to be a gifted designer to create the perfect sign. You just need to know one.
Even if you have graphic design experience, it’s a good idea to hire a professional graphic designer. The world of graphics and advertising is constantly changing. It’s a challenge to keep up.
As a business owner, you have other things to worry about.
Communicate with your designer from the very beginning of the process. Make sure they understand your vision. A good designer will communicate back to you as they use their knowledge of the graphic design world to help you achieve your goal.
As you communicate, make sure to familiarize the designer with your brand values. Branding can be recognized on every aspect of a business’s interaction with consumers.
Keep it simple.
These days, the consumer attention span is very limited. Your design should be able to leave a message with a single glance.
The “less is more” mentality is one that every business can put into practice when it comes to signs. Minimalism and white space catches attention in the busy world of advertising.
If you are including a message in your sign, stick with simple fonts and brief sentences. This makes it easier to read.
In light of making your sign easy to read, there are many things to consider.
High contrast. Use solid colors with a high contrast to make your lettering stand out.
Distance. How far away will your sign be from viewers? Adjust the size of your letters accordingly.
Lighting. When it comes to visibility, many of our clients struggle with the lighting of their signs—which is why channel lettering is so popular. Where will your sign be located? In the sun? Under a street light? Indoors or outdoors?
Choose a unique, yet timeless color for your brand.
Color is very important when it comes to branding. Consumers recognize a brand’s color before messaging. The color you choose to use in branding your business is very significant. It should be the main aspect of your design.
Almost any business needs or can benefit from the right type of signage. There are some businesses, though, that can really make a large impact with certain types of signage. And not every type of sign will work for every business. For the most part, certain types of signage will work better for certain businesses. One type of business that would benefit greatly from the right signage is landscapers. Landscaping is tough work. Landscaping companies balance between concept, design and physical work. If you’re in landscaping, you need signs that work just as hard as you do. These signs by Pinnacle Signs & Graphics will do the most for your landscaping business:
Yard signs are one of the best signs that a landscaper can employ. These signs are easy to install and remove, so they’re highly versatile and suitable for a number of situations. We’ll make these signs with your name, logo and any images you’d like to display on your signs. We’ll also include your contact information, so people will know exactly how to reach you. These signs are great for landscapers because they can be used on properties your company maintains. You can use them while you do a job and remove them before moving on to the next, or with the owner’s permission leave your signs up all the time. This will clearly show people the work you’re capable of doing. And once you’re finished the job neighbors who are tired of the summer heat and their old lawn mowers will know exactly who to call.
Landscaping businesses do a lot of traveling, often involving trailers to transport equipment. Vehicle wraps can make use of your trucks and trailers to advertise your business. Like the yard signs, we create vehicle graphics that are customized to meet your needs. If you need a full vehicle wrap to turn your vehicle into a mobile advertisement, we’ll make a wrap that includes your images and the colors and fonts of your existing branding. We’ll include your business name and phone number, as well. If you like the color of your vehicle, we can make partial wraps that use the existing colors of your truck in the design. We don’t just wrap trucks, either. You can wrap your trailer for a totally consistent look.
Vehicle wraps turn your vehicles and trailers into mobile billboards. That means you’re advertising your business on the road and reaching a much larger market than what you could reach with something more traditional like a billboard. Like the yard signs, your truck parked out front of a job you’re doing shows people what kind of work you do and how people can contact you.
Signs for Your Landscaping Business
If you’re a landscaper and you’re looking for awesome signage, contact out team today to discuss your options today!
Printing technology has come a long way. Today, digital printing can produce almost any image in any size. That makes digitally printed banners an awesome advertising tool. These banners can turn your images into full-size advertisements that you can use for events, sales or just general promotions. Digitally printed banners are totally customizable. So, you can get banners that will suit your business and display any message you need them to. Digitally printed banners by Pinnacle Signs & Graphics are great for your business. Here are just a few of the awesome benefits of this versatile type of signage:
One of the best features of digitally printed banners is the fact that we can put whatever images you want on these banners. That means you have the option to add your logo, a picture of your staff, a job you’ve done or any other image you can think of on these signs. You’ll get a unique banner that is sure to help you stand out. We can also match any existing branding you already have. So, you’ll get the perfect colors and fonts for your sign to keep your branding consistent.
When it comes to advertising your business, you’ll want your marketing material to be highly visible. Digitally printed banners make for head-turning displays that can be made with high-contrast colors. These colors will ensure that your banner is readable from a distance and even in low light. And because you can decide on the size of your banner, you can opt for a display that is the right size for attracting business. If you want a massive banner for your store or something small for your window, we can custom make your banner to fit your specific needs.
We make banners out of a number of materials but the most prevalent banner material is vinyl. Vinyl banners are made to hold up in outdoor environments. Vinyl is great for outdoor displays because it stands up to rain, sun and wind exceptionally well. They can also be used for indoor displays, making them a versatile option. And because vinyl is such a sturdy material, you’ll be able to use these signs for years. You can pack them up and store them until you need to use them again or keep them up all year. Either way, you’ll get plenty of use out of your digitally printed banners for years to come.
Digitally Printed Banners for Your Business
If you’re interested in digitally printed banners, contact our expert team to discuss your design options!
Finding the right signage for your office is not easy. There are a number of options out there and not all of them give your business the professional, serious look that you need. One great option for adding this quality to your office is dimensional letters. Dimensional letter signs give your building a bold but professional look. The sleek designs and branded look can get your business noticed without being over the top. They offer a refined look or can even be made to be more fun. With a number of materials available, a dimensional letter sign by Pinnacle Signs & Graphics can match your business and your existing branding perfectly.
A Professional Look
Dimensional letters give your business a professional look. Dimensional letters often use a minimal design to display the name of your business. Dimensional letter signs, unlike other types of signage, are mostly used to display only the name of your business and possibly your logo. At the most, contact information may be included with this type of signage, but usually, you’ll only find a name and logo. This gives your dimensional letters a minimal, refined look. When you combine this minimal design with the right lettering and colors, you get a sign that works for your business.
Dimensional letter signs can do more for your business than just look professional. A dimensional letter sign can be made to match your branding perfectly. A cohesive brand is important to all businesses, so you’ll want to be sure that your dimensional letters are consistent with the rest of your branding. We make dimensional letters that can match the font of your existing marketing material perfectly. We can match the colors you use too. We’ll even add your logo for a perfect, branded look that is sure to build familiarity with your market.
A Look that Suits You
Depending on the purpose of your dimensional letters, where they’ll be mounted and the size of your budget, we can find a material to make the perfect sign for you. Dimensional letters and logos can be made out of metal, PVC, stainless steel or laminated foam. Metal and steel signs are usually the most professional looking option, but PVC and laminated foam can be made to look great too. Certain materials work best indoors, but all of these materials will be able to stand up to outdoor weather. We’ll work with you to find a material that will suit your needs and your budget perfectly.
Dimensional Letters for Your Business
If you’re interested in dimensional letters, contact our expert team today to discuss your options!
During election season, you’re bound to see yard signs throughout your neighborhood. These signs will usually have the names of candidates and the colors of their associated party. These signs can be used for more than just politicians, though. Small businesses, landscapers, developers and individuals who work out of their homes can all make great use of these types of signs. You’ll have to make sure that your yard signs are looking their best and doing their job, though. If you follow these three tips from Pinnacle Signs & Graphics, you can ensure that your yard signs are being noticed.
Choose the Right Colors
Choosing the right colors for your sign is incredibly important. You’ll want two things from the colors you choose for your sign, cohesive branding and high-visibility. When choosing the right colors for your yard signs, you’ll want to make sure that the colors match the colors you use in your existing branding. A cohesive brand builds familiarity with your clientele, which in turn, builds trust. You’ll also want to make sure that your colors are high-contrast. High-contrast colors are easier to see at a distance or in low light. You’ll want to make sure that your signs are being read, so highly visible colors help.
Double Check Your Copy
Your sign copy is the wording you choose to display on your signs. This is basically the message you want your audience to read. So, your copy is an important part of your sign. Because of its importance, you’ll want to make sure that your copy doesn’t contain any spelling or grammatical errors. These types of mistakes are easy to make but can cause serious damage. A misplaced comma or a forgotten apostrophe can totally change the meaning of your sign. That can lead to confusion or even a public relations nightmare. You’ll also want to keep your copy short. Only include relevant information, so your sign is easier to read quickly. Double check your copy and make sure it’s clear and concise.
Choose the Right Location
The most important part of a good yard sign is the location you choose. Where you place your sign is vital to its visibility. This means you need to check the view of your sign and make sure that pedestrians and motorists alike will be able to read it before they’re on top of it. Make sure that hills, shrubs or trees aren’t blocking the view of your sign. You’ll also want to make sure that your yard is well maintained. If your grass is so high that it’s blocking the view of your sign, your sign isn’t doing you any good. A poorly maintained yard hosting your name on a sign also reflects poorly on your business.
Yard Signs for You
If you’re interested in yard signs to advertise your business, contact our team today to discuss your options!
Real estate is a tough business. Most, if not all, of your pay comes from the commission you make on sales. That means advertising your properties becomes incredibly important to your success in real estate. One of the most straightforward and simple ways to make sure that you’re making money as a realtor is using signs to build interest in the properties you’re selling. Real estate signs by Pinnacle Signs & Graphics can display important information and let people know that a house is for sale. With the right colors, fonts and images, this can be a winning combination for closing a sale and making money.
Display Important Information
One of the most crucial parts of your real estate signs needs to be the information you include on it. Too much info will be easy to miss, but the right balance of lettering can make or break a sale. A real estate sign needs to include your name and contact info, but also information about the house. You’ll want to include specs like how many square feet the house is, how many bedrooms and how many bathrooms. Having this information readily available on a sign will entice those who are interested and those that are just passing by.
Let People Know
Without a sign in the front yard, how would people know that a house was for sale? One of the key factors in selling a house is people finding that house. People will be able to search listings on the internet, but sometimes it’s driving by a home that makes people fall in love with it. Putting a real estate sign in the front yard of your listing will let everyone know that the house is for sale. This may even inspire neighbors to inform friends and relatives looking for a new home that your listing is available.
The Right Sign for You
Most people in the real estate business work for a licensed agency. Sometimes these agencies require your real estate signs to match their branding. If you can add some of your own personal flair to your sign, you may want to choose a font or color that will suit you. We make real estate signs to your specifications. So, if you need the color of your agency on your sign, that isn’t a problem. If you’d like to include your picture, we can do that. And if you want to create a totally unique sign that will turn heads, consider it done.
Real Estate Signs for You
If you’re looking for real estate signs, contact our team today to discuss your options.
One of the first rules of signage is making sure that your sign is as visible as you can make it. This means finding the right combination of height, size, colors and light to fit your sign and your audience. You don’t want to invest in signage that won’t be seen by anyone. That’s a waste of your money. If you have the right kind of space, channel letter signs can be one of the most visible options. Channel letters can be mounted just about anywhere, but they usually go on your building, giving them height. You can use colors that will match your existing branding and will grab attention. With a channel letter sign by Pinnacle Signs & Graphics, you won’t even have to worry about coding or lease violations.
When it comes to visibility, height, size and illumination are important factors. Channel letter signs combine these aspects of your signs to create a display that’s highly visible even at a distance. Channel letters are usually mounted to your building. This gives them a great height to be seen at a distance. Channel letter signs can also be made in different sizes depending on the space you have to work with. The bigger the letters the more visible they’ll be. Lastly, illumination is key. The brighter your sign, the better people will be able to read it. Channel letters give you a number of options for illuminating your sign. You can opt for back-lit or front-lit channel letters, or letters where the lighting fixture is visible.
Match Your Branding
We can make channel letter signs that match your existing branding to a tee. We’ll make your channel letters to match the colors of your brand and the fonts of your existing marketing material. A uniform brand is essential to building your business, so keeping your sign consistent with your other material is your best option.
Fit Your Code
Aside from the branding, we’ll also make signs that work for your location. Depending on the city you’re located in or the stipulations of your lease, your sign needs to meet certain standards. You may not be allowed to have certain types or sizes of signs on your building. So, we’ll make sure that your signs fit the codes, laws and regulation that you need to follow.
Channel Letter Signs for You
If you’re interested in channel letter signs for your business, contact our expert team today to discuss your options.
Vehicle wraps are a great option for turning your car into a mobile advertising machine. But a vehicle wrap can be used for more than just creating awesome advertising. You can use a vehicle wrap on your personal vehicle as well as your commercial vehicles. This means that you can get the perfect color and design for your car or truck. More affordable than a full paint job, vehicle wraps are a great option for anyone looking to change the look of their car. Vehicle wraps by Pinnacle Signs & Graphics can turn your car into an extension of your personality.
One of the first things a person might notice about you is the car you drive. If you pull up to an important interview in a junky car, the individuals you’re meeting will find it hard to take your seriously. A vehicle wrap is a great solution for making your old car look like a whole new ride. A vehicle wrap can hide any wear and tear on your car pretty well. So, when you’re driving around town, you won’t have to worry about the way your car looks.
Suit Your Style
You want your car to look good, but you also want it to suit your personal style and taste. A vehicle wrap can turn your car into and extension of your personality. Sometimes you buy a car because it’s convenient instead of buying the exact car you want. One of the easiest things to sacrifice is the perfect color. If the car is affordable, you might jump at the chance even if the car isn’t in the right color for you. With a vehicle wrap, you can easily make your car the color you always wanted it to be. Or if you’re really into a pattern like camo or cheetah-print you can use a vehicle wrap to cover your whole car or just parts of your car in that pattern.
Fight Off Boredom
Even if you’re just getting bored with your car, a vehicle wrap can help. After a while, everyone gets bored with their vehicle. But buying a newer model can be seriously expensive. Vehicle wraps are a quick and affordable way to make your car more interesting. You’ll be happy to be driving a car that looks like it’s brand new. And if you get bored again, vehicle wraps can easily be removed and changed, unlike a brand-new paint job.
Vehicle Wraps for You
If you’re interested in changing the way your vehicle looks, contact our team today to discuss your vehicle wrap options!
Not all signs are created equal. Some signs serve a single purpose and some are multi-functional. Some signs can be made to your exact specifications and some have far less customizability. If you want a sign that does more than just display your name, monument signs by Pinnacle Signs & Graphics might be the perfect option for you. These signs can be made to meet your needs and build your brand in a unique way. And you can choose from a variety of materials to add to your designs. These permanent signs are sure to turn heads and build your reputation in your community.
Monument signs are the type of signage that does more than simply displaying your name. Monument signs represent your business and build your name in your community, but they also serve as a wayfinding device. Monument signs are the type of signage that people easily notice. This makes your monument sign perfect for showing people where your business is located. Monument signs work especially well at the end of a long driveway or in a large parking lot where your building itself may not be easily visible from the road. You can even use your monument sign as a landmark when giving people directions to your business.
Because monument signs combine beautiful architectural design and graphic design you have more options when choosing the way your sign looks. We can make the base of your sign from a number of materials that will add to your aesthetic and mesh with your landscaping. We’ll also make sure that the graphic design of the sign itself matches your existing brand perfectly. You can use the fonts and colors of your existing marketing material and choose a base that meshes with those perfectly for a uniform, professional look.
Monument signs are a permanent option too. You invest in the staying power of your business when you purchase a monument sign. These signs are made to stand up to year-round outdoor weather, so you won’t have to worry. Monument signs show people that you’ve set up roots in your community. Your business is tied to the community it serves and when people see that you mean to stick around they’re more inclined to trust you. So, a monument sign can be a signal to people that your business is proud of its location and doesn’t plan on relocating any time soon.
Monument Signs for Your Business
If you’re interested in a monument sign for your business, contact our expert team today!