Name: Jason

Posts by mrutter:

    Using Brand Personality To Attract Customers

    March 25th, 2018

    At Pinnacle Signs & Graphics we’ve seen display advertisements perform well simply because they are relatable. What makes a brand relatable? A brand personality. It is natural for your customers or clients to want to put your product or service into a category, like they would an individual they met at a networking event. It will help them remember you later on. Whether it’s on vehicle wraps or retractable banner stands, the copy you use to advertise will do best if it has personality.

    Here are a few more thoughts on the topic.

    What is your Brand Personality (Do you need door signs, retractable banner stands, wayfinding signs)?

    For some brands, it is obvious. An outdoor equipment store will inspire adventure, ruggedness, and also the intelligence of being prepared and well-informed on the outdoor sport in question.

    It’s important to remember that your brand’s personality is not the personality of the owner or the employees—although that can be taken into consideration. Consider, if your brand was a person, what would be your first impression. A customer that has just met your brand will only notice the surface personality traits. These traits are portrayed in the graphics and visual elements of your business, such as using retractable banner stands. 

    Once a customer or client has worked with your business they will become more familiar with the kind of service they can expect to receive when they are working with your team. They will notice your team’s level of honesty, problem-solving skills, reliability, manners, and more. Whichever applies to the kind of business you conduct and your business values.

    What do others say about your Business?

    A good place to start viewing your brand with a personality is by considering what others say about your business. The look and feel of your product or service has a great impact on how the customer or client interacts with your brand.

    Ask around, look for keywords and write them down. See if you notice any of these keywords fitting together or being repeated.

    • “I really like the simplicity of working with [brand]”
    • “[Industry aspect] seemed really overwhelming until I started working with [brand]”

    Tips for Finding your Brand’s Personality.

    1. Start your brainstorm by limiting yourself to a handful of words that go with your brand’s personality.
    2. Consider what makes your brand different from your competitors. Get as specific as you can. How does this difference translate as a personality trait. See it, use it, grab retractable banner stands and stick it on there.
    3. Don’t force your brand to be something. Look at the quality of your product or service and everything you have accomplished as a business owner. Your brand’s personality has been around all this time, you just haven’t defined it for marketing purposes.
    4. Let it change as your business changes.

    Still thinking about ways you can find your brand personality? Maybe you want to know more about retractable banner stands. Maybe you just want to say hi or see some of our work! You can do all of that here on our Facebook page. We can’t wait to get social with you. 

    finding retractable banner stands personality

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    What Is It Like To Drive Around With Vehicle Graphics?

    March 25th, 2018

    Vehicle graphics are an excellent way to get lots of advertising impressions without blowing your budget or annoying your audience. Vehicle graphics, if properly installed, can last on your vehicle for up to three to five years. The wrap won’t harm the exterior of your vehicle, it might even add protection.

    We know all the reasons why vehicle graphics can benefit your business. If you have any questions, check out this blog:

    What is it like to drive a vehicle wrapped in branded, advertising graphics?

    At First, you will Notice the Extra Attention from your Vehicle Graphics. 

    The exterior of a vehicle with a vehicle graphic is always working as an advertisement. Inside the vehicle, it’s just a normal everyday vehicle. Maybe it’s a company van or your personal vehicle. You might find yourself feeling self conscious as drivers take notice of your vehicle wrap. This kind of attention would be odd if you were just driving a normal vehicle. Once you remember that you have information and graphics displayed, it will feel much more normal—even welcome.

    Vehicle graphics are designed to stand out. The design is intended to convey a message to a driver in a way that they will remember later. Since the driver will be focused on, well, driving, the messaging should be clear without giving them too much information to handle.

    You will wish you would have thought of the idea Sooner.

    Turns out, you’ve been driving around prime advertising real estate—unused! As you realize how many impressions you are making, simply by running to the convenience store for more milk, you’ll appreciate advertising to a market you may have been missing with traditional advertising.

    As you Represent your Business Everywhere you go, you’ll have a Constant Reminder of why you Should be Proud of your Work.

    Even on a bad day, you’ll have a reminder of how far you’ve come as a small business owner. Since the vehicle wrap is intended to attract customers or clients in unique markets, the design will display the very basics of why your small business is worth their time. Thinking of wrapping your vehicle in a branded vehicle wrap? Consider Pinnacle Signs & Graphics. Our team will help you design the graphic and then our professionals will install the graphic on your vehicle. Learn more:, or swing by our Facebook page here!

    vehicle graphics for marketing


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    4 Tips For Making Your Promotional Materials Stand Out

    February 23rd, 2018

    Promotional materials are important for any kind of business. Whether you are promoting your business in a business to business format or a business to consumer format, your promotional materials need to make an impression. Here are a few things we’ve learned from helping clients put together promotional materials.

    1. Promotional materials attract attention with creativity, not flashy displays.

    Challenge your marketing team—even if you are a small business and the “marketing team” is just you—to stay away from traditional, overused design elements. It’s important that your message be easy to understand. Beyond that, you have a lot of creative freedom.

    Is there anyway you can think to go beyond normal promotional materials and banners? Perhaps the venue you will be at has something unique to offer. See if they will work with you. It never hurts to ask.

    2. Don’t lose any of your brand’s authenticity.

    A good promotional display stands out, it doesn’t have to lose any of the authenticity you’ve built into your brand and product. Make sure passersby know why what you are offering is valuable to them. You want to make an impression that will be the start of a business relationship.

    What makes you excited to talk about your product or business? Start there. Remember, the goal is to talk to real people. Use a design that will help start a conversation, not just stand out. Stay away from anything that feels too formal for your brand. If you are bored, the people passing by during the trade show will be too.

    3. Leave a lasting impression.

    This tip is much easier said than done. You’ve created a design that lets your audience know what you have to offer and why your business or product is valuable. After the trade show is over and everyone’s promotional material has been dismantled, attendees have a chance to go over what they’ve learned and make decisions.

    How do you leave a lasting impression? It depends on your area of business, your industry, your product, and your brand. Perhaps you can have your promotional displays ask a question for the audience to consider.

    At Pinnacle Signs & Graphics we help our clients brainstorm ways to leave a lasting impression with their promotional materials. We do our design in-house.

    4. Use modern technology as part of your display.

    Having the right technology might be the key to making your promotional display a success. This might mean including QR codes on your materials or having a digital presentation with videos, informational graphics, and more.

    If any part of your promotional display is electronically powered, make sure you have a backup power source. Not all venues have convenient power sources.

    Have an event coming up? Get social with us at our Facebook page, and we can let you know how we can help. 

    promotional materials ideas


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    ADA Sign Bingo Every Small Business Should Win

    February 22nd, 2018

    Nothing says “we would be a great business partner” like making sure your place of business is accommodating to all types of disabilities. Americans with Disability Act (ADA) compliant signs are a necessity for every place of business. Where are ADA compliant signs required? Do regulations for these signs restrict creativity?

    At Pinnacle Signs & Graphics we create ADA compliant signs and graphics for businesses all over central Arkansas. We’ll help you understand which signs are needed for your business. We can also help you design them so they match the rest of your building. Click here to learn more. 

    ADA compliant signs can be used to identify a room, space, or area. Any permanent room, space, or area on your building must be identified with an ADA compliant sign. Important information about these rooms must also be included in these signs. For example; an electrical room needs to be labeled as such for safety reasons. These signs can let visitors know if the exit or room is accessible to wheelchairs and more.

    These rules are easy to follow and rarely obstruct the interior design qualities of your building. You could create a game of bingo where finding each of these regulations is a space on your scorecard—you might need to bring a tape measure.

    • Signs are made of materials that do not have glare. They have good contrast so they are easy to read.
    • Signs identifying a room with one door are located on the handle side of the door. For double doors, ADA compliant signs must be placed to the right of the right-handed door.
    • ADA compliant signs located on the wall must be 60” to 48” from the ground.
    • Elevador cars are excluded from the 60” to 48” height restriction. Have you ever seen one place in a creative spot?
    • Any pictograms are contained within a 6” area. Most pictograms are 4” to 4.5”.
    • There must be at least ⅜” of clearance on all sides of Braille to be considered ADA compliant signs.
    • In a stairwell, ADA compliant signs start to get complicated. Stairwell signs need to indicate what level the person is on, if the floor is wheelchair accessible, and the stair designation. Every stairwell sign must notify the reader about roof access and indicate which level the exit is located on.
    • If you are in a building where exits do not have information about where to find the nearest wheelchair accessible exit, you can assume that all exits are wheelchair accessible.

    ADA comliant Signs in small business

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    4 Ideas for Spring Sales

    January 19th, 2018

    Spring is a great time for a sale. Arkansans are doing their spring cleaning and enjoying the fresh weather. Here are a few ideas for your spring sale from the team at Pinnacle Signs & Graphics.
    Don’t let your spring sale go unnoticed. We offer digital printing for businesses in Little Rock. A beautiful graphic for your spring sale deserves premium quality digital printing. See some of our work here:

    1. Use a Holiday.
    Easter, Passover, May Day, Mother’s Day? The Spring season has lots of holidays to choose from. Target your sale around a holiday to create a sense of timeliness. Design your sale graphics with the traditional pastel colors most spring holidays are celebrated with.

    2. Make your Sale all about Spring Cleaning.
    Spring is all about starting fresh. For many, spring encourages a need to get organized and ready for the new season. Do you have inventory that needs to be cleaned out? If your business offers a service, highlight organization and simplicity.

    3. Introduce Something New.
    Spring is a great time to introduce a new product, service, or rollout a new website. If you need to do some rebranding, spring is a great time to do it.
    A promotional starting with something new casts a wide net since you are looking for clients or customers to consider your business for the first time. An outdoor sign is a great medium for this kind of effort. Potential customers are walking by your business every day.

    4. Use the Weather.
    Many positives are associated with spring weather. The dreary winter weather is gone and things start to bloom. Consider adding photography of spring plants to your advertising graphics.
    Need a good promotional plan for spring but not sure where to start? Pinnacle Signs & Graphics can help. We offer creative support and reliable service when you need it. We know that signs can mean the difference between missing a big opportunity and making a great impression.

    using digital printing in the spring

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    4 Reasons to Work With Pinnacle Signs & Graphics

    January 19th, 2018

    Looking for a sign company to help promote your business in Little Rock? Pinnacle Signs & Graphics offers a wide variety of services and products. We’ll get you set up with the promotional displays your business needs.
    When you are looking at sign companies to work with, there are a few things we know you are looking for. Here are four reasons you should choose to work with our team.

    1. We offer in-house creative support.
    There are so many aspects to getting a promotional display together. Working with a sign company that does it all could be the difference between a disaster and a successful campaign. By having in-house creative support we can easily support last-minute changes and offer insight when needed.

    2. We are familiar with ADA requirements.
    There are some signs businesses need to have. Wayfinding signs and labels around your business will help customers feel comfortable around your place of business. We are familiar with them all. We’ll help you know which ones you need to have and help you place them in the right locations.

    3. Our services are all in one place.
    The team at Pinnacle Signs & Graphics manufactures and installs your signs with quality materials. With our expertise working in-house we are able to offer solutions to business owners with unique needs.
    Should you experience any issues with your sign, our team is fully equipped to help.

    4. We work closely with each of our clients.
    Our goal is to exceed your expectations of what it is like to work with a sign company. We know your business is on a deadline. Our team is known for their timeliness and organization. We are quick to solve problems as they present themselves.
    See what our clients have to say about working with us:

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    Does Your Small Business Sale Need a Banner?

    December 19th, 2017

    At Pinnacle Signs & Graphics we offer quality retractable banners that improve sales for your small business. Here are a few things to consider about your promotional banner before you print.

    Does your small business sale need a banner? According to our calculations *mashes fist on nearby keyboard*, probably. Not all banners are made equal. A banner will make your brand or sale visible to potential customers and—if designed well—leave a lasting impression on future customers and clients.

    Here are a few tips for designing a banner for your small business.

    Make it Memorable.
    What is it about your sale or brand that makes an impression even if all you get is a passing glance? Customers recognize color before anything else. They will also have an easier time reading short, large lettering.

    What can your banner say that will stick out in the minds of readers passing by. Everyone loves a good sale. Discounts and competitive prices aren’t the only way for your brand to win the hearts of passer-bys. Can you incorporate rhymes, humor, or clever quips in your design?

    Make it Simple.
    Of course, if all you have is a passing glance, you have to make the message of your sign short and sweet. Use a font that is easy to read from a distance. Use high contrasting colors to help the letters stand out.

    Include a call to action. The text on your banner should have a simple, central message. If there is more information, give them a direction to learn more.

    Use a creative picture that represents the message of your sale. A picture is worth a thousand words. Images are a great way to make a statement that won’t need a full explanation.

    Think Twice About Where You Place Your Retractable Banner.
    The general rule is this: For every 10 feet add an inch to the height of your letters. There are other ways to determine the best distance for your sign from your viewers. Test a few areas out. See how far you can stand away from your banner and still get the message.

    Where does your sign make sense? Where will interested customers most likely be found?

    Don’t Make the Design Timely.
    Retractable banners are easy to keep in storage. If you are investing in a quality retractable banner from Pinnacle Signs & Graphics, you may want to use it more than once.

    Brands grow, but what makes them memorable stays the same. Design your banner around a sale that can be reoccuring.

    Do you need a retractable banner for your business

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    Benefits of Outdoor Signs for Small Businesses

    December 19th, 2017

    A monument sign is a great way for small business brick and mortar stores to catch the attention of passerbys. Letting your location stand out with outdoor signs will make your location easy to find and attractive to potential customers.

    Looking to install outdoor signs in Little Rock? Pinnacle Signs & Graphics has created recognized monument signs all over Little Rock. Check it out on our portfolio page:

    Here are a few things to consider.

    1. Outdoor Signs are a Wise Investment for Small Business Adverting.
    Signs advertise your business 24/7. A properly designed sign in the right place can make many more impressions than a radio or a newspaper advertisement.

    Your location has everything to do with your impression on the community. A monument sign in front of your business advertises to the local consumers driving or walking by your location every day. It builds trustworthiness and brand recognition with people that matter.

    You never know the opportunities you are missing passing right in front of your building.

    2. Create Consistency and Familiarity with Your Brand Using Outdoor Signs.
    Speaking of branding. Did you know that the first thing consumers see when they see an advertisement is the color? An outdoor sign advertising your business has a moment to make an impression. This is why branding is so important. Make that brief glance count by using colors you consistently use to market your brand.

    Quality outdoor signs will last for a long time, with minimal upkeep. This permanence creates familiarity. For most small businesses, familiarity adds unmatched value to your brand and trust among customers. Familiarity means your business is always sitting in a potential client’s mind. They might not be needing the services your business offers today, but life and business change quickly.

    Something to consider: Most monument signs are made of stone, wood, brick, or other natural materials. They don’t have a lot of color other than the lettering.

    3. Use Outdoor Sings to Make it Easier for Customers to Find Your Location.
    The visibility outdoor signs add to your location is more than just advertising. It is part of the consumers experience. Make it easy for customers who are looking for you to find you with a monument sign.

    A well placed, properly designed outdoor sign is the perfect welcome experience for a customer who is visiting your place of business for the first time.

    At Pinnacle Signs & Graphics, our goal is to help you optimize your businesses location with outdoor signs and get your brand recognized. Request an estimate on our home page:

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    4 Tips for a Successful Promotional Display

    November 13th, 2017

    Working on a promotional display for your business?

    Here are a few things we’ve learned after years of making promotional displays for businesses all over central Arkansas.

    Need help with your display? Contact Pinnacle Signs & Graphics at 501-812-4433. You can also check out our work on our website:

    1. Take messaging inspiration from traffic signs.
    What makes a really successful display? Effective communication.

    Good designs are as readable as traffic signs. They have high contrast between the simple lettering and the solid colored background. They stay away from fancy fonts and unnecessary text.

    Readability is key.

    2. Design your graphic with one focus.
    At a busy trade show you’ll want one large image. Stay away from busy designs. The text on your display should not overlap this image. Your messaging should be easy to understand. It should spark interest with a single glance.

    When you are designing, take where your display will be located into account. Get good lighting—even if that means bringing your own battery-powered lights.

    This kind of graphic is easy to dream about. It’s much harder to make a reality. We highly recommend hiring a designer.

    3. Your display should reflect your brand.
    It should reflect the quality and professionalism your potential clients are looking for. Think through the message you want to display, do some research. The effort you put into making your display effective and polished will pay off.

    Going for a bold or non-traditional promotional display? Make sure it flows with your brand and the product(s) you are offering.

    In other words, don’t be extravagant just to grab attention. Make sure all aspects of your promotional display have a purpose.

    4. Try to incorporate interactive elements.
    A great way to allow your visitors to experience your brand is to make your display interactive. There are many different ways to do this. Again, it should line up with your brand messaging. Here are a few ideas.

    Social media. Social media users love a good reason to post. Have a backdrop and a few props for your visitors to post on their Instagram.

    Tablets. Pinnacle Signs & Graphics is a print business, but we know the value of a good digital experience. A tablet featured in your promotional display can really bring your promotional display to life. Use a tablet to play videos, collect visitors’ information, do demonstrations of your product, and more.

    Giveaways. One of the best things that attracts visitors to your display is a crowd. Social proofing is very powerful, especially at events and trade shows. Host a giveaway at your display. Collect visitors’ information. Draw their attention by creating interest.

    tips for promotional displays

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    Tips for Designing Signage That Every Business Owner Should Know

    November 13th, 2017

    We take great pride in the designs we get to print and help design at Pinnacle Signs & Graphics. Sometimes the simplest aspect of your graphic can make or break the success it brings your business or event.

    Don’t let that intimidate you. We’re here to help. Here are a few tips for sign design every business owner should know.

    Communicate with your designer.
    You don’t need to be a gifted designer to create the perfect sign. You just need to know one.

    Even if you have graphic design experience, it’s a good idea to hire a professional graphic designer. The world of graphics and advertising is constantly changing. It’s a challenge to keep up.

    As a business owner, you have other things to worry about.

    Communicate with your designer from the very beginning of the process. Make sure they understand your vision. A good designer will communicate back to you as they use their knowledge of the graphic design world to help you achieve your goal.

    As you communicate, make sure to familiarize the designer with your brand values. Branding can be recognized on every aspect of a business’s interaction with consumers.

    Keep it simple.
    These days, the consumer attention span is very limited. Your design should be able to leave a message with a single glance.

    The “less is more” mentality is one that every business can put into practice when it comes to signs. Minimalism and white space catches attention in the busy world of advertising.

    If you are including a message in your sign, stick with simple fonts and brief sentences. This makes it easier to read.

    In light of making your sign easy to read, there are many things to consider.
    High contrast. Use solid colors with a high contrast to make your lettering stand out.
    Distance. How far away will your sign be from viewers? Adjust the size of your letters accordingly.
    Lighting. When it comes to visibility, many of our clients struggle with the lighting of their signs—which is why channel lettering is so popular. Where will your sign be located? In the sun? Under a street light? Indoors or outdoors?

    Choose a unique, yet timeless color for your brand.
    Color is very important when it comes to branding. Consumers recognize a brand’s color before messaging. The color you choose to use in branding your business is very significant. It should be the main aspect of your design.

    signage for business

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