Category Archives: Small Business

Cooler Temps Means More Outdoor Advertising

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It’s hard to believe, but the heat seems to finally be receding in Arkansas which everyone is happy about.  This past weekend brought wonderful temperatures of the mid-high 80′s which also brought a lot of people outside.  As a business …

4 Critical Questions Small Business Owners Need to Answer

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Years ago in a previous life I was part of a project group designing a new marketing video. We started with a brainstorm session to come up with a top 10 list of the most common obstacles people had for …

Risk Taking

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“Only those who will risk going too far can possibly find out how far one can go.” — T. S. Eliot Yes, that’s me in this picture and I did it–this year over our Christmas break!  I hadn’t gone skiing …

The Best Bang for Your Buck

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Several years ago I was talking to the head of the art department for a large state-wide organization. They were frustrated by their previous graphics provider because of numerous delays, mistakes and miscommunications. They sighed and exclaimed, “I just want …

Why Signage is Important

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At Pinnacle Signs and Graphics we are always looking for resources that can help us and our clients succeed, especially in these difficult economic times. Since we are in the business of selling signs, it is important to us to …

Our Vision Statement

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Every company has one or if they don’t have one they should. It’s that concept that you start your business with before you ever even think about opening your doors. It’s what keeps you on track on down the road …

An Early Father’s Day Present

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I have been listening to the radio off and on this week and have enjoyed the various comments, surveys and listener interviews about fatherhood… best TV father role model, favorite movie dad, most important lesson your dad taught you, etc. …

Business and Marriage

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I’ve had quite a few people ask me what it’s like to work together with your husband in business. What they are really asking is, “Are you surviving it or is your marriage about to crack over the whole thing!” …

Three Times You Should Be Thinking About Signs Part 3

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How Do You Know It’s Time For Some New Signs? When Things Are Going Well. Yes, that’s right. If business is good, if your client list is growing, if sales are at an all time high – it’s time for …

Did You Remember Your Marketing Plan?

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When you are starting a business for the first time there are many questions and sometimes not very many answers.  One mistake that we have seen repeatedly happen for new business owners is that they have forgotten about their signage …