Category Archives: Starting a Business

The Best Bang for Your Buck

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Several years ago I was talking to the head of the art department for a large state-wide organization. They were frustrated by their previous graphics provider because of numerous delays, mistakes and miscommunications. They sighed and exclaimed, “I just want …

“What’s That Truck Doing Here?!”

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“Mom, there’s a red truck that just pulled into the driveway.  What’s that truck doing here?!!”  My daughter’s scared voice over the phone alerted me to the fact that she was home alone and an unidentified truck had pulled up …

Why Signage is Important

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At Pinnacle Signs and Graphics we are always looking for resources that can help us and our clients succeed, especially in these difficult economic times. Since we are in the business of selling signs, it is important to us to …

The Secret to Branding — Consistency

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This October marks my five year anniversary working in Marketing and Graphic Design.  Reflecting back on that time, it is truly amazing what I have learned, but with the constant changes in social media and other forms of communication there …

Three Times You Should Be Thinking About Signs Part 3

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How Do You Know It’s Time For Some New Signs? When Things Are Going Well. Yes, that’s right. If business is good, if your client list is growing, if sales are at an all time high – it’s time for …

The Three Times You Should Be Thinking About Signs: Part I

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How do you know when it is time to be thinking about signs for your business? It’s as easy as listening to what you say in everyday conversation with your friends, family or associates. In this series of posts, if …