How do first-time clients visiting your office see you? What is the impression of customers who are entering your store for the first time? Because you do not get a second chance at making the first impression, you need to have the right lobby sign in North Little Rock AR. But what, exactly, does this mean?
The Sign Encapsulates Your Brand Message
This marker identifies you as an innovator in your niche, a risk taker, or someone who follows traditional ways of doing things. The primary means of expressing a brand message is the selection of materials. Those following a traditional path typically favor metal. This might take the form of dimensional letters or a lobby logo board with engraved lettering. Those with an eye on innovative originality will do well with acrylic.
It Underscores Your Overall Approach to Doing Business
Your approach to doing things finds a more subtle expression with the help of the product’s installation method. If you want your clients to know that you think outside the box and approach each challenge in this manner, you might select the more unusual display method of airplane cables. For the traditional means of handling business endeavors, we suggest the use of brushed aluminum standoffs. Break out of this mold by using standoffs of different colors and shapes, which give your display a slightly rogue pizzazz.
The Sign’s Professionalism Impresses
Of course, the other message your lobby sign communicates should be one of professionalism. This means keeping the product in good repair over the process of the years. However, at the time of initial purchase, it refers to the presentation of a product that fits well into the allotted space. It should be sufficiently large to complement your setting’s dimensions but not so large as to be unsuitable. The material should be in keeping with the niche’s overall preferences.
For example, a spa that displays a sign made from red cedar wood is perfectly in keeping with its niche. An investment firm that does so will have to find a strong tie-in to make this kind of presentation work. In the same vein, a surgeon can easily use acrylic or metal but should be careful when featuring sign foam in a playful manner. Professionalism calls for the right decorum without overdoing it. If this sounds complicated, do not worry. Our experts routinely work with business clients who need assistance with the design of a lobby sign that does everything we just mentioned – and more!
Buy Your Next Lobby Sign in North Little Rock, AR
If we have piqued your curiosity about finding out how your signage measures up, contact our experts for assistance. We gladly visit your venue and provide you with a summary of your lobby sign’s strong points and possible areas of improvement. If you are in need of a new sign, or a first sign, we gladly sit down with you to put together a product that hits all the right notes.
Call us today to set up your appointment!