benefits of pylon pole signs in conway, ar
Having the right sign in front of your business location has the power to reel in foot traffic and turn you into an impulse stop destination. With the wrong, or missing, sign setup, this same group of consumers may just keep on going to the competition. With 20-foot to 30-foot tall pylon pole signs in Conway AR, you have the option of featuring LED cabinets measuring up to 12 feet by 12 feet. Can you image how this signage solution could make your venue stand out in all the right ways?
What is a Pylon Sign?
As the name implies, a pole sign features a lightbox cabinet or LED sign at the top of a sturdy post. In the past, the cabinet options would also include changeable reader boards of the manual variety, but because of the availability of electronic versions, not too many merchants ask for them anymore. The height of the product makes your business visible from a long way down the road.
Pylon Sign vs. Monument Sign
In contrast, a monument sign is close to the ground. Some may be no taller than about three feet. Others can reach eight to ten feet heights and include manually changeable reader boards. Monuments are ornamental in the landscape whereas pole signs are typically functional without adding much beauty or curb appeal to the venue. That said, there is a movement afoot to make a change to this setup. Ornate poles are now a possibility for the upscale place that does not mind paying a little extra to have its brand message expressed by the signage hardware as well as the cabinet topper.
Who Benefits from the Display of Pylon Pole Signs in Conway AR?
Perhaps the most famous pole sign that everyone knows shows the KFC bucket topper. No matter how far down the road you are, when you see that white bucket with the red stripes and lettering, you know exactly what it coming up ahead. The strength of this name and brand recognition did not happen by accident. It is the result of repetitive marketing and branding that resonated with the consumer.
You have the opportunity to do the same with your Conway pole signage. Instead of the bucket topper, add the LED message board. Invest in the software needed to play short commercials, change the information frequently, and present attractive messages that advertise a “Big Sale” or spell out product details. You might also suggest online interactions on social media or via your company’s website.
Car dealers are among the commercial clients who have already taken advantage of this sign option. You find plenty of large dealerships now that feature at least one of these signs. Malls, too, frequently present one of these products. Management companies highlight different vendors to heighten the foot traffic at the location, which helps all the retailers there, of course. Hospitality industry insiders know that showing off the name and logo of a motel or hotel is a good way of bringing in tired folks; when your sign beckons just up ahead, they are unlikely to keep on driving to find another place to lay their heads for the night.
Call us today to find out more and discuss the pros and cons of adding this signage type to your setting!
