Choosing the Right Building Sign for Your Business
Choosing a building sign for your business can be a daunting task, especially if you’ve never done it before.
Your building is one of the first things that potential customers see when they walk or drive by your business– which means that it’s crucial to choose a sign that accurately represents your brand, attracts customers, and complements your building’s architecture.
At Pinnacle Signs, it’s safe to say we know a little something about building signs, so we’ve compiled some tips to help you choose the right building sign for your business.
Consider your Brand
Your building sign should be an accurate representation of your desired brand image. It should feature your brand name, logo, colors, and messaging.
Choosing a sign that’s consistent with your brand’s messaging and style is essential. If your brand is modern and innovative, a sleek, minimalist sign may be a good choice.
On the other hand, if your brand is traditional and established, a classic sign using traditional materials (like brick or wood) may be a better fit.
Think about Visibility
It’s important that your building sign be visible from a distance. It should be easy to read and stand out from the surrounding buildings– within reason, of course.
The size, font, and color of your sign can all impact its visibility. That means choosing a font that’s easily readable from a distance. You should also consider the placement of your sign. Ideally, it should be located in a prominent spot, like above the entrance to your building.
It can’t hurt to consider what’s around your building, too. For example, if your building is placed next to a busy road with a high speed limit, a larger sign that’s higher off of the ground will maximize its visibility. If your business is located on a high-traffic street with lots of foot traffic, a smaller sign at eye level is probably your best bet.
Choose the Right Material
The material options for building signs are virtually infinite. Some popular options include metal, acrylic, and vinyl. MDF board can be used to look like just about anything, including wood– but much more durable.
Each type of material has pros and cons, so you should be sure to consider your budget, the climate in your area, and the overall aesthetic of your building and brand when choosing a material. Your sign shop professionals can help you choose a material that’ll work perfectly for your needs.
Since your sign will be hanging 24/7, it makes sense to ensure that it’s visible 24/7. Choosing the right type of lighting is key for making your sign stand out at night.
There are plenty of options for lighting: backlighting, halo lighting, internal illumination, and many more.
The type of lighting you choose will depend on your budget, the location of your sign, local zoning laws for signage, and the overall aesthetic you’re trying to achieve.
Work with the pros
The process of choosing the perfect building sign can be complex– that’s why it’s a good idea to work closely with a professional sign company, like Pinnacle Signs! We’ve been designing and installing business signs for a long time now, and we can provide the insights you need to help you choose a sign that meets your needs and fits your budget.