Effective Strategies for Optimal Sign Placement in Your Business

At Pinnacle Signs, our team has been creating custom signs and graphics for Central Arkansas businesses for nearly 20 years. If you’re looking to expand or update the visual communications in your space, we can help! From monument signage to exterior and interior signs, we can create graphics that tell your story. But creating a stunning visual is just one part of the process–it’s important that you consider where your sign will go to maximize impact. With our team’s combined experience and expertise, we can offer our insight into effective strategies for optimal sign placement. Want to learn more? Keep reading!

Monument Signs

Monument signs are usually large, freestanding signs placed at ground level outside of a business or building. They are weather resistant and are great for advertising! First impressions matter. A well-crafted monument sign not only makes your business more noticeable but also helps maintain a professional and unified look that catches the eye of both new and existing customers. 

These signs do best when placed outside of your building facing the street or sidewalk. This placement ensures that those passing by will see your sign likely repeatedly as they walk or drive their route. Continued exposure to your brand will help you recruit new customers! Want even more visibility? Consider illuminating your monument sign at night with lighting.

Building Signs

Another way to have standout signage is to utilize building signs. Like all signs, building signs come in a wide array of shapes, colors, and sizes to suit the unique needs and preferences of businesses. Depending on your space, these signs can also be large, illuminated, and eye catching to those who pass by your building. This is another great way to amplify your brand and boost visibility.

If you have an exterior wall that faces high-traffic areas like a street or sidewalk, you should place your building sign there. If possible, place your sign on the front of the building where people can enter to access your services. This is a great way to be consistent with your brand and attract new customers!

Exterior Signs

In addition to monument and building signs that are placed outside of your building, there are other exterior signs that can work to guide or draw in customers. Pole signs are a great choice for visibility because they can be seen from distances. You can use exterior signs for wayfinding, promotion, or to highlight essential information. 

You want your exterior signs to be as visible as possible. When you call us, a member of our expert team will come survey your area to make recommendations on height, materials, and design

Interior Signs

Once a customer has entered your business, interior signs are crucial for consistent branding and customer experience. From striking lobby signs to informative room plaques and ADA-compliant bathroom signs, we work closely with you to ensure that your brand’s logo, colors, and style are expertly incorporated into each piece, resulting in a unified and professional appearance throughout your facility. In addition to aesthetics, we prioritize functionality and regulatory compliance in our interior signage solutions.

Interior signs can be utilized in windows and glass doors, in reception or lobby areas, on the walls, and even on the floor! At Pinnacle Signs, we can create interior signage that not only enhances the look of your facility but also effectively communicates your brand identity to visitors and employees alike.

Other Considerations

We believe in a collaborative design process, working with our partners from initial concept development to final design approval, ensuring that the end result surpasses your expectations. This is why we offer consultations and guidance to help bring out the best in your brand. 

When creating your sign, we follow ADA Standards, so you can be sure your signage is compliant and you can avoid potential fines and litigation. 

We encourage our clients to make sure signs will be placed in an area that’s easily visible to potential customers–an area that isn’t too high or too low to be seen. 

It is also important to be consistent with your existing branding and to provide a clear message. If your signage is too busy and overwhelming, potential customers are more likely to miss your message. Aim to provide concise information that amplifies your existing brand.

Lastly, make sure to maintain your signage as best as possible. If signs become dirty or damaged, they could lose their impact and detract from your messaging. If you need assistance with sign repairs or maintenance, reach out to our team today! 

Ready to boost your brand with strategic sign placement? Give our team of experts a call. Call 501-812-4433 or reach out to get a quote today!

Call (501) 812-4433 or reach out to get a quote today!