Maximizing Visibility: The Benefits of Digital Building Signs for your Business

If you’ve ever seen the movie Minority Report, you might recall the personalized digital advertisements that call out to individuals as they walk by– “John Anderton! You could use a Guinness right now!”

While our technology hasn’t quite evolved to that level yet (whether it should is another question), the advancements made over the past several years in digital advertising are still pretty impressive.

What makes digital signage so important?


Until the advancement of the digital sign, one of the basic characteristics of signage was its permanence. It’s still true that building signage, and monument signs, are built to last– using materials that will stand the test of time and weather for many years to come.

However, utilizing digital building signs means that the content of your sign doesn’t have to be permanent. In fact, you can change it every single day if you want to!

Digital building signage is useful for businesses who wish to convey changing messages to their clients and customers.

These messages might include information about upcoming events, which can be updated continuously to share changing dates, times, and ticket prices or availability.

In fact, having building signage that’s easily changeable could be beneficial to virtually any type of business!

Why is digital signage a great choice?


Nowadays, we all spend a lot of time looking at screens. In fact, we reportedly spend up to 4.5 hours a day on our phones– not including time spent on computers, tablets, and TVs.

Bright, moving imagery on a screen is naturally attractive to us. Any kind of moving imagery on a sign is bound to capture our attention just a little longer than a static sign might! 

And a digital sign at night is extra-effective, since there’s less visual stimuli surrounding it, allowing us to focus a little better and longer on a digital sign in front of us.

Beyond the basics of “bright lights are cool”, there’s actual data behind the efficacy of the digital sign. Reportedly, digital signs boast a much higher recall rate than other, traditional types of signs. People are 83% more likely to remember information they saw on a digital sign than a static one!

That means that if you include a call-to-action on your sign, people are much more likely to remember it– which means they’re more likely to visit your website, follow you on social media, or take advantage of your latest sale or event. 

How can I choose the right digital sign for my business?


When it comes to digital signs, there are a lot of options available these days!

All the options might seem overwhelming– it’s important to pick a digital sign that works for your business’s needs and your budget, while adhering to any relevant local signage codes regarding screen size and brightness.

Don’t try and figure it out on your own– consult the experts here at Pinnacle Signs. We like to say that we sell visibility, which means helping you choose the perfect sign to get your business noticed and remembered. Give us a call today to get started!