The Role of Exterior Signs in Business Marketing

As a business owner, you’re well aware of the competitive nature of your industry right now. The market can be pretty cutthroat, depending on what field you work in– which means that taking advantage of every strategy you can find is essential for the future success of your company.

Digital marketing often takes center stage these days, for good reason. It is essential to dedicate time and budget toward your digital marketing strategies. However, if you’ve got a brick-and-mortar location for your company, you should be careful not to overlook the power of traditional marketing tools.

Exterior signs play a crucial role in business marketing, and play an invaluable role in enhancing brand visibility while attracting potential customers.

How can I increase visibility for my business?

An exterior sign is essentially a beacon that guides people toward your business. It catches the attention of passersby and can help generate foot traffic around your building, too.

An eye-catching sign with clear and intentional messaging piques interest– guaranteeing that your business doesn’t go unnoticed.

Using strategic design and placement, exterior signs in high-traffic areas can help you to maximize your business’ visibility and reach a much wider audience in your area.

Why is brand important for my business’ success?

Consistent branding is vital for any business– regardless of industry– and exterior signs serve as just one aspect of your brand’s visual identity.

You should have an established, consistent set of brand visuals; by incorporating these into your exterior signage, you can create a cohesive brand experience that seamlessly escorts customers from social media advertisements into “real life” visits to your business.

A well-designed and well-placed exterior sign can become a local visual landmark, which can help it to evoke positive emotions within your community– further strengthening your brand image.


How can I get people interested in my business?

While it’s generally a good rule of thumb to keep your sign as simple as possible, you can also use your company’s branding materials to incorporate a slogan, message, or design that will catch people’s eyes and get them intrigued about your business.

A well-executed and thoughtfully placed exterior sign can create a longtime lasting impression, which makes individuals much more likely to visit or otherwise engage with your brand in the future.

A good example of this would be something like a pest-control service. If your company has a highly visible and well-designed exterior sign, people are bound to notice it during their daily commutes– including people who aren’t currently in the market for pest control. If they need pest control in the future, your company’s name will already be in their mind, and they’ll give you a call!


What are the functions of an exterior sign?

Above all else, an exterior sign is there for one main purpose: to let people know where your business is located. If people can’t find your business, they’re unlikely to enter as potential customers!

While a great exterior sign might create brand visibility and recognition, it also lets existing and potential customers know exactly where to go to seek the products and services that your company offers.


Where should I go for my exterior sign?

If you’re in the market for an exterior sign but aren’t sure where to begin, we’d recommend working with a professional sign company. At Pinnacle, we sell visibility– we’re highly experienced in getting your business noticed! Just give us a call today to get started.