Ways to Improve the Sign Installation Process
Let’s tell it like it is: investing in signage for your business can be a complicated process. This is especially true for outdoor signs– there are a whole lot of moving parts in the process with the potential to hold you up.
The good news: it doesn’t have to be like that. At Pinnacle Signs & Graphics, we’ve been around the block a few times, and along the way, we’ve gathered some tips and tricks to help you streamline the sign installation process.
Know your brand & your budget
Right off the bat, having a clear idea of your budget is one of the most important things you can do. Sit down and go over your company’s finances, and figure out how much you’d like to spend on your sign. How much can you realistically use for this project?
While some kinds of signs can get expensive, depending on materials and sizing, purchasing signage is an incredibly important investment for your business– and you’re likely to see a return on your investment.
Having a clear financial goal in mind at the start of the project will help your sign shop professionals design a sign that’s perfect for your needs– and it’ll ensure that you make a choice that’s financially feasible for your company’s needs.
You should also have a good understanding of your brand. What image do you want to project to your customers and clients?
Are you a tech company or a handmade sweater company? Your branding should reflect your products, services, and the vibe you want customers to get from your signage.
The experts at Pinnacle Signs & Graphics will design a sign that evokes your brand image, which builds brand awareness in your community and helps bring new customers through your door.
Pick a location
Obviously, your sign’s got to go somewhere. Make sure you pick a spot that’s highly visible to people and cars passing by!
There are a few ways this can go south, which are easy to avoid with a little preparation. First, most cities have some restrictions on signage in their city code. For example, you might not be able to put a sign as close to the road as you might like, and you might not be able to use certain types of lighting.
If you’re not familiar with city code regarding signage, you can always ask us to help you figure it out– we’ve done it before!
Additionally, depending on where your business is located, you might have other signage requirements. If you’re located in a strip mall or a shared building with other businesses, the building owner might have requirements about how signs can look. Make sure you’re aware of those guidelines before making the investment!
Call in the experts
Having a good knowledge of your brand and budget, as well as your desired location, are really the main steps you have to take to ensure a smooth design, fabrication, and installation process.
At Pinnacle Signs & Graphics, our experts will come out and perform a site survey, taking careful measurements and photos to make sure that things will end up looking incredible– and adhering to your local city code.