How Large Outdoor Signs Drive Foot Traffic

No matter where your business is located, the impact of outdoor signs on foot traffic cannot be overstated. Businesses from every industry are realizing the potential of strategically designed, large outdoor signs– not only in attracting customers, but also in driving a steady flow of foot traffic. There are plenty of ways that outdoor signs can enhance your brand visibility!

Capturing attention through size and design

Large outdoor signs have a big advantage in capturing the attention of passersby. The sheer size of these signs, when combined with eye-catching design elements, makes them impossible to ignore.

The utilization of bold colors, compelling imagery, and concise messaging ensure that your signage becomes a visual focal point, inviting potential customers to explore what your business has to offer.

Amplifying brand visibility 

The correlation between effective signage and brand visibility is undeniable. Large outdoor signs serve as beacons that communicate the presence of your business, but also imprint your brand into the consciousness of the local community.

Consistent branding across signage reinforces brand recognition, making your business more memorable and creating a lasting impression on prospective customers.

A silent salesperson

Outdoor signage functions as a silent salesperson who’s working around the clock to attract customers. Keeping your messaging clear on your signage is important; you should work to communicate only essential information like your business name, offerings, and unique selling propositions– in a simple, concise, and easily digestible design.

This approach is particularly effective when your sign is positioned strategically to target foot traffic.

Directing traffic flow 

A strategically placed outdoor sign can also do a lot to guide the flow of foot traffic. Clear directional signs that point to your entrance, or highlight specific promotions, can influence the path that customers take– often leading them directly to your storefront.

This enhances the customer experience, but also maximizes the impact of your signage in converting interested passersby into actual customers.

Creating a sense of place

Large outdoor signs contribute to the creation of a distinctive and memorable sense of place for your business. A well-designed sign not only reflects your brand identity; it becomes a landmark in the minds of locals and visitors alike.

This sense of place attracts foot traffic but also fosters a connection between your business and the local community it serves.

Nighttime visibility

Outdoor signs can be useful 24 hours a day. Illuminated signage ensures visibility during the evening, making your business stand out in the dark. 24/7 visibility increases your chances of attracting customers on foot, especially in areas with active nightlife or evening events.

Tips for effective outdoor signage 

• Make sure there’s high contrast between the text and background of your sign for optimal readability. 

• Keep your branding consistent, including colors, fonts, and logos.
• Position signs where they’re easily visible to foot traffic, being sure to consider factors like walking patterns and nearby landmarks.
• If possible, incorporate lighting to enhance visibility, especially during nighttime hours.

A magnet for foot traffic 

Large outdoor signs can be powerful tools that attract foot traffic and elevate your brand’s visibility. By strategically designing and placing these signs, businesses can attract customers, create a distinct presence, and leave a lasting impression.

Remember that your outdoor signage is not just an informational marker– it’s a dynamic force that drives foot traffic into your business and keeps you memorable in your community.

Ready to get started with some outdoor signage of your own? Reach to the experts here at Pinnacle today!