Designing Effective Building Signs: Tips and Best Practices for Creating Eye-Catching Signs

The importance of the building sign should not be underestimated. 

Building signs play a crucial role in capturing the attention of passersby, attracting customers, and establishing a strong brand presence. A great building sign not only communicates your brand’s message, but leaves a lasting impression that people will remember.

There are a few valuable tips and best practices for creating the best, most eye-catching building sign to grab the attention of potential customers and leave a positive impact on your target audience.

Understand your brand and audience

Before diving into the design process, it’s important to do your homework. Take the time to flesh out and understand your brand identity. 

Who is your target audience? What needs are your products or services going to fulfill for them?

Consider your brand’s individual personality, values, and unique selling propositions– you’re offering something that no other business can. What is it, and why is it valuable?

Think about the demographic characteristics and preferences of your target audience. Having a good answer for all of these considerations will help you to align your sign design with your brand, creating an appealing visual for your target audience and keeping things visually consistent for your brand.

Keep it as simple as possible 

A cluttered or overly complex sign makes it very difficult for potential customers to read it and absorb the information you’re trying to convey in the short amount of time they’re likely to spend looking at it.

Keep your message concise, and use fonts that are easy to read from a distance– nothing too decorative!

You should also use a recognizable color scheme that’s consistent with your brand and the other places you apply your branding, like social media or in-store design. 

The goal for your sign is, above all else, to convey your message quickly and effectively– simplicity is the way to accomplish that!

Prioritize visibility

In addition to being easily legible, you should also pay special attention to your sign’s placement.

You should make sure that it’s visible from a distance– drive or walk past your business and do your best to determine a visible spot for the sign. Consider changing lighting conditions throughout the day, too!

Consider the surrounding environment

How will people be passing by your business location? Are you located on the side of a busy highway, or are you located on a street that gets a lot of foot traffic?

The answer to those questions will help you to determine the right spot, and the right size, for your sign.

You should also consider the architecture of the building, the colors and textures of its surroundings, and any other visual elements that might impact the sign’s visibility and effectiveness. Ideally, your sign will complement the aesthetic of its surroundings and stand out without clashing.

Work with a professional

Is all of this seeming a little complicated? Do you have enough to worry about with your business already, let alone figuring out branding and sign placement?

Not to worry– that’s what sign professionals are for. At Pinnacle, we’ve been doing this for a long time, so we’re well qualified to give you the best advice on sign design, placement, and materials.

Ready to get started? Give us a call today!