How Effective Branding Can Increase Sales for Restaurants 

The use of effective branding can increase any businesses sales. But for restaurants, effective branding is vital for bringing in new customers, and setting themselves apart from the rest. 

Restaurants utilize multifaceted advertising that displays multiple aspects of their business. When restaurants utilize strategic brand strategies, their advertising and promotional material will encapsulate the service, culture, and food at their location.

So, when creating effective brand strategies for your restaurant, you want to ensure prospective and already existing customers are able to benefit from your advertising and promotional material. But how? At Pinnacle Signs and Graphics, we sell visibility. Let’s dive into the ways you can make your restaurant more profitable and visible through effective brand strategies.

Capitalize on Foot Traffic

Quality and effective visual representation is crucial for restaurants who see a large amount of foot traffic. Many restaurants receive new customers from right off of the street! When pedestrians walk past strategically-placed and well-designed signage, they’ll get a snapshot of the atmosphere, culture, and service beyond the front door. If you’re running a special, right outside the door would be a great place to advertise to the local community.

However, you should ensure that your branding is consistent across all forms of advertising. Just because your advertising may be temporary, it does not mean you should skimp out on the quality and consistency of your branding.

Capitalizing on foot traffic is a great way to increase sales, too! If your restaurant is located on a busy street that sees a lot of pedestrians on the sidewalks, inviting them in using effective branding and signage can leave a great first impression. Additionally, if your restaurant is on a busy street during a festival or event, this would be a great time to boast about what you offer. Taking advantage of organic foot traffic can create much needed publicity, exposure, and word-of-mouth advertising that restaurants utilize to thrive.

Keep in mind, outdoor signage and promotional material that utilizes well-designed brand strategies is crucial to any restaurant, even if they don’t tend to see a lot of foot traffic outside their front doors. 

Outdoor signage should be well-designed and accurately representative of your restaurant. If you have questions on how to create well-designed outdoor branding material, Pinnacle Signs and Graphics is here to help. For examples of custom designed branding and signage, visit our services page.

Familiarize Customers with Your Menu

Did you know that 90% of people research a restaurant before they choose to eat there? By placing your menu in an easy to reach place, either online or on the street, you make your restaurant accessible to anyone who is even thinking of eating there.

Making the menu easily accessible can be done in a number of ways. For starters, you can capitalize on foot traffic by utilizing a QR code that customers can scan from outside the restaurant. Or, if someone is researching your restaurant online, be sure that the menu is easily searchable or centrally located on your website.

Additionally, you should ensure that branding flows from online to in-person. In branding, consistency is key. Your online menu doesn’t have to be a scanned copy of the menu customers will read at the table, but it should accurately reflect what the customer should expect once entering your establishment. If branding isn’t consistent, and there are menu inaccuracies online vs in-person, this could reflect badly on the customers experience, and subsequently, on the trust in your restaurant.

Increase Visibility Online and In-Person

Effective brand strategies span from online to in-person, and accurately encapsulate the experience of dining in your restaurant. Your branding will attract the right audience, build trust in your business, and create a good first impression for new and prospective customers. 

When you establish a solid brand identity that spans across multiple platforms, you are building your brand’s visibility. When customers discover you online first, they know exactly what to expect when they walk through your restaurant’s front doors. They will recognize this branding if your restaurant has multiple locations. When customers recommend you to their friends, this branding travels by word-of-mouth and through online messaging. 

Cohesive brand strategies that span platforms build trust, increase sales, and broaden your business community.

Pinnacle Signs and Graphics is committed to ensuring that you have a consistent and effective brand strategy that spans all forms of advertising and promotional material. If you have any questions about creating an effective brand strategy for your restaurant, or if you’re ready to start creating quality signage and promotional material, give us a call! A knowledgeable member of the Pinnacle team will be happy to help. (501) 812-4433

Call (501) 812-4433 or reach out to get a quote today!