Ideas for Rebranding Your Monument Signs
Do you feel like your business’s look is getting a little stale? Is your logo, branding, and signage out-of-date, faded, or in a state of disrepair?
It might be time to consider a rebrand. Although you can simply fix up or repair a weathered, faded sign, sometimes it’s best to change with the times and give your company’s whole brand a breath of fresh air.
We’ve compiled a few ideas for a rebrand for your company’s monument sign, to get visitors and customers flocking to your door once more!
Judge a book by its cover
If you’re a business-minded person, you might believe that your company’s products or services speak for themselves, eliminating the need for a cohesive visual brand.
You might even believe that making the effort to choose the right typeface, color palette, and building materials is a waste of time!
Although the products and services you offer are incredibly important, branding is arguably just as important for obtaining and retaining customers.
Having a cohesive branding strategy helps people recognize your company at a glance and remember it later.
If you invested in a monument sign a while ago, chances are good that you’ve changed some things up since it was installed.
Your signage is most likely the first thing that visitors and potential customers will see before they arrive at your door, so it’s very important that it makes a great impression. It’s time to make a strategy.
Consider your values
What kind of company are you running? What kinds of products and services do you offer, and who typically purchases them? Who’s your ideal customer?
How do you want people to feel when they interact with your company? Do you want people to feel empowered and strong when they leave, or comforted and safe? What are the primary emotions you’d like people to feel when they engage with your services and products?
Coming up with decisive answers to these questions can help you figure out how you’d like your new monument sign to look and feel.
Do some visual research
Browse through the internet and find some examples of signs and branding that you love. What makes them successful? Is it their use of color, or an eye-catching and memorable logo?
How can those designs translate to a monument sign? Could you use unique lighting or materials to make your company really stand out? Compile a vision board to get inspired!
Consult a design expert
At Pinnacle Signs, our design team is fully prepared to help you put together the monument sign of your dreams– one that truly reflects who you are, what you do, and what image you’d like to project to your community.
Our services don’t stop at design, either. For your rebrand, we’ll conduct a thorough site survey of your sign’s location, being sure to consider the perfect size, building materials, and lighting– while adhering to your local city sign codes.
If you’re ready for your monument sign to get a fresh new look that reflects what your company is all about, give us a call or reach out for a free quote today. We can’t wait to work with you!