Tips for Making Your Signage More Engaging This Holiday Season

The holiday season is a time for celebration and giving–and for shoppers, it signifies great sales! With Black Friday, Cyber Monday, and so many other seasonal promotions, the holidays are a busy time for businesses, driving big increases in sales and revenue. But with so many different businesses participating in holiday promotions, competition for customer interest becomes fundamental for success. So what can you do with your signage to catch the attention of holiday shoppers and boost the visibility of your brand?

At Pinnacle Signs, we’re Central Arkansas’s trusted local partner for all things visibility. From monument signs to pole signs to building signs, we’re here to help tell your story! We’ve been in this business for nearly 20 years, so as the holiday season approaches, here’s our tips for making sure signage is more engaging!

Engaging Exteriors

A great way to make sure your store or business stands out among all the sales, promotions, and festivity is to make sure your exterior signs are engaging. Your exterior signs are the first thing potential customers will see, so it’s a great place to boost visibility and draw people in. Here are some suggestions that we think stand out!

Festive Lighting

Traditionally, we see lights strung along the roof for homes and businesses, but there are many ways you can get creative with your lighting this year. If your monument sign, building sign, or pole signs use LED illumination, you can update the colors to create a festive look. If your pole sign utilizes an electronic message board, you have even more expanded options. Create seasonal designs that highlight your brand while celebrating the holiday, drawing in customers as they are able to see these signs from a distance. If your exterior signage isn’t illuminated, try strand lights, or reach out to our team to see how we can help you light up your brand!

Seasonal Decor & Messages

Each holiday comes with decor that highlights the season–pumpkins, gourds, & haybales for the fall, garlands, wreaths, bows, and lighting for Christmas. Finding decorative pieces that accent your existing signage is a great way to draw the attention of customers. You can even utilize your building windows with custom cut graphics that highlight seasonal promotions or holiday messages.

Service & Maintenance

One of the first things you should do before utilizing your signage for seasonal promotion is any necessary service or maintenance. If you’re lighting isn’t working or any part of your signage isn’t functional or visible, it might end of having the opposite of the desired effect. Make sure all of your signs are in good condition, so customers feel good approaching your business! Have questions about updating or repairing your sign? Let us know!

To learn more about the services we offer at Pinnacle Signs & Graphics or to see how we can help you this holiday season, click here.

Call (501) 812-4433 or reach out to get a quote today!