Different Types of Exterior Signs
Exterior signs are, without a doubt, a must-have for any type of business. When you think about an exterior business sign, the first thing that comes to mind is probably a sign with the company’s name on it. While that’s definitely an important outdoor sign for your business to have, it isn’t the only one. When it comes to outdoor signs for businesses, there are a lot of different types of outdoor signage to choose from. From branding purposes to helping your customers identify where to go, signs play a huge role in making a business location easily navigable.
Take some time to explore the different types of outside signs available to your business, so that you can attract customers and provide them with a great experience. Here are some great options to get you started!
Building and Wall Signs
Most business owners will prioritize an investment into a building or wall sign, and that’s a smart decision. Building signs are one of the easiest, most visible ways to let your customers know where you are physically located; exterior business signs are installed directly onto the building. Yet, while they all serve the same purpose, building and wall signs come in a variety of different shapes and sizes. There isn’t just one type for you to choose from!
You can have a sign installed as individual letters, as a box, or as one large flat sign. They can be illuminated from within, behind, below, and so on. When it comes to wall signs, a lot can be done to make your company’s building stand-out!
Sometimes installed in addition to building signs, monument signs are ground-mounted. They’re usually placed near the entrance to the parking lot of a business or near the business itself. When a commercial building is shared, they might have multiple business names on them, which can be especially helpful when your office is among many in a large building.
Monument signs can be custom-made from many materials such as brick, stone, stucco, wood, and more. They can also be created from high-density foam that resembles high quality material like stone, for example. Monument signs can keep a traditional look, but they can also be illuminated or built with an LED message board to relay important messages, news, and announcements. There are many possibilities to these low-lying signs!
When considering exterior signs, don’t forget to think about directory signage to help point customers and visitors exactly where they need to go. You don’t just want people to find your business, you want them to know where to go within your business to find what they’re looking for.
Directory signs can include building floor levels, suite, office, and/or room numbers. They’re a convenient way to direct on goers as they approach your building and are especially helpful when made visible to those who may be looking at it from their vehicle. If you have a lower and upper level, or if you share an office building with multiple businesses, directory signs should be on your radar!
Window signs and graphics are not only a great way to advertise your business, but to also advertise what products and services you offer! When someone walks up to your building, make it easy for them to explore your offerings before they even walk inside. By listing your products and services in a way that can be seen from the exterior of your building, you’re taking the opportunity to educate your customers on something they might decide to purchase or utilize. When your services are displayed for people to see via window signs, your customers might see something they didn’t even know you offered!
If you’re ready to make your business seen with exterior signs, contact us! Whether you know exactly what you’re looking for or you need some advice on which type of signs will benefit your business most, Pinnacle Signs can help you. We’ve created and installed signs for businesses in various kinds of industries; we would love to help your business look great with outdoor signs!