It’s no secret that storefronts need signage to do a plethora of things. Advertise, build visibility, establish location, etc. But when every business needs a sign, it can be hard to set your business apart from the thousands of other signs around you.

At Pinnacle Signs and Graphics, we sell visibility! We’re here to show you all the possibilities at your fingertips. With that being said, here are some unique storefront signage concepts to elevate your business presence.

Utilize Your Windows as Advertising Space

If your business has a large amount of window space, use it! Windows are great places to install temporary graphics, such as vinyl stickers, light up signs, and hand drawn window graphics!

Use your windows to boldly communicate your services, affordability, and branding. If it would suit your branding and overall vibe, hire an artist to hand paint temporary promotional material for sales or events! Or, have them paint a hard to miss mural on those windows! 

LED signs can also be hung in windows to visibly shout out your business to all who walk or drive by! Though not all of your signage should be made from LED’s, utilize them to advertise important information like your store name or hours.

Vinyl graphics can last a long time, or they can be short term solutions to advertising needs. Though you probably don’t want to pay the price for consistently printing and installing new vinyl graphics on your windows, they make great semi-long term advertising.

Capitalize on Foot Traffic

If your business is located in a walkable community or within a shopping mall, capitalize on that foot traffic! Utilize your unique location by placing A-frames outside your doorstep to attract pedestrians. Keeping an eye catching A-frame sign right outside your door can be a cost effective and easily updated signage solution for your storefront. 

A frame signage can easily be printed in bulk and replaced as promotions and events happen. If the A-frame structure suffers a fall and breaks, replacing it won’t break the bank. 

Increase Visibility Online and In-Person

Effective brand strategies span from online to in-person, and accurately encapsulate the experience of dining in your restaurant. Your branding will attract the right audience, build trust in your business, and create a good first impression for new and prospective customers. 

When you establish a solid brand identity that spans across multiple platforms, you are building your brand’s visibility. When customers discover you online first, they know exactly what to expect when they walk through your restaurant’s front doors. They will recognize this branding if your restaurant has multiple locations. When customers recommend you to their friends, this branding travels by word-of-mouth and through online messaging. 

Cohesive brand strategies that span platforms build trust, increase sales, and broaden your business community.

Pinnacle Signs and Graphics is committed to ensuring that you have a consistent and effective brand strategy that spans all forms of advertising and promotional material. If you have any questions about creating an effective brand strategy for your restaurant, or if you’re ready to start creating quality signage and promotional material, give us a call! A knowledgeable member of the Pinnacle team will be happy to help. (501) 812-4433

Call (501) 812-4433 or reach out to get a quote today!