Essential Tips for Choosing and Installing Exterior Signage

Exterior signage plays a multitude of roles for your business. Your exterior signs help current and potential customers to identify your business, and they help to create a lasting, memorable impression of your business.

Choosing and installing the perfect exterior signage is an important process, both for new ventures or established businesses looking to refresh or revamp their brand image.


Assess your business’ needs

Before considering specific types of signage, assess your company’s needs and objectives.

You should consider your budget, the location of the sign, local sign regulations, and what message you’d like to convey.

No matter what type of sign you choose– a storefront sign, a directional sign, a monument sign, or any other type– having a solid understanding of your needs will help to guide you in the right direction and help you make the best decision possible.


Select the right material

While your sign shop professionals will help you with this step, it’s good to be informed about what types of materials work best for exterior signage.

Some of the most popular sign materials include metal, wood, acrylic, and PVC. Each of these materials has unique benefits and aesthetic qualities. Choosing the material that aligns best with your brand’s image is essential!

Additionally, choosing a sign material that’s equipped to weather the elements over the years will help you get the most out of your investment in exterior signage.


Captivating design

Taking the time to create a well-designed sign makes a big difference. A great-looking sign will leave an impression on the people who see it, helping to create brand recognition for the people in your community.

Make sure that the sign’s visual attributes, like fonts, colors, and imagery, align with your brand identity and values, and make sure that your sign makes proper use of contrast to maximize legibility even from a distance.

Additionally, don’t forget to include contact information or a call-to-action, if applicable.


Local sign laws

Local zoning regulations may have requirements for the size of signs within your jurisdiction. There may be laws about maximum sign square footage, height, illumination, or placement.

Ensuring compliance with local laws helps you to avoid any potential legal issues or costly modifications in the future.



Depending on where your business is located, what hours it operates, and who your customer base is, you might consider adding illumination to your sign. LED lighting is an energy-efficient option that can help your business to stand out at any time of day– without making a huge impact on your energy bills.


Professional installation

When you’re choosing, designing, and installing exterior signage, there’s a lot of information to take into account. Professional sign experts have the expertise, tools, and experience to help you design a sign that’s beautiful and effective, install the sign securely, and keep it looking its best for years to come.

If you’re ready to take the next step with your exterior signage, Pinnacle is here to help! Just give us a call today to get started.