How Building Signs Drive Business Success

When it comes to driving business success, one of the most important things to focus on is brand visibility. This is where marketing strategies and advertising come into play– but it’s also where building signs come into play.

Building signs can be an incredibly powerful tool in creating brand recognition and attracting new customers. In this blog post, we’ll explore how building signs can help your business profit and gain new customers through increased brand visibility and improved customer experience.

Visibility is everything

Building signs are one of the first things that potential customers see when they approach your business. They serve as a constant advertisement for your brand, and are visible to the public 24/7. This means that even when your business is closed, your building sign is still promoting your brand and attracting potential customers.

Moreover, building signs can help your business stand out from competitors in the area.

Strategically-placed and carefully-designed signage can make the difference between a potential customer walking into your business– or driving right past it.

Branding is key

Building signs are an essential part of your branding strategy. They allow you to showcase your brand name, logo, and desired messaging in a visually appealing and eye-catching way. 

A well-designed sign can communicate your brand’s values, personality, and unique style to potential customers.

A building sign can even create a lasting impression on customers. A unique and memorable sign becomes a local landmark, standing out to people in your area and making it more likely that they will remember your brand and visit your business in the future.

Customer experience

You might think of building signs as purely a functional tool, to help people locate your business. This is true, but a well-lit and easy-to-read building sign can actually improve the customer’s experience before they even walk in the door.

Being able to easily locate your business is very important, especially if it’s located in a busy area or inside a building with multiple entrances or other businesses.

Building signs can also enhance the overall ambience of your business. A well-designed sign can add to the aesthetic appeal of your building, creating a welcoming environment for customers. People should be able to tell at a glance what your business is all about.

Why are building signs so important?

It takes just about one-tenth of a second for people to form a judgment about something new– this can apply to other people, but it also refers to pretty much anything else, too. Within one-tenth of a second, a customer should be able to identify your business and form an impression about it.

Your sign is a major part of how that judgment will go. Imagine how different someone would feel about a business with a dirty, faded, cracked sign, or a sign that should be illuminated but is burnt-out, in comparison with a modern, cleanly designed sign that’s properly lit up and placed in a highly visible spot.

A building sign is the cover by which people judge the book of your business. If you’re ready to get started on designing the perfect sign for your business, give Pinnacle Signs a call or reach out for a free quote today.