What do you Need to Know About Custom Sign Installation

Choosing signage for your business is one of the most important steps you can take as a business owner. 

Of course ensuring quality products and services is paramount, but your sign represents your business as a whole and can even act as 24/7 advertising. It also helps people locate you!

However, if you’re new to having a brick-and-mortar location for your business or just new to the world of signage in general, you might not know quite where to begin. 

After all, the array of signs available to you is virtually infinite. What material should you go with? Do you want lighting? Where should it be located, and how big should it be?


Where should I start when choosing a custom sign for my business?

Because there are so many options available to you, theoretically your sign can look just about any way you want– within the limits of city codes, of course.

But even before choosing a design or material, you should realistically consider your budget. How much are you willing and able to spend on signage for your business? 

Having this figure in mind when you get in touch with a sign expert can streamline the whole process, helping you reach the finish line much more quickly.

While it might be tempting to go with the cheapest option, the old adage “you get what you pay for” definitely applies for signage.

Remember, your sign can stand alone as a representation of what your business is all about– making the right choices within your budget can even grow brand awareness, gaining you new customers and clients.


What type of sign should I choose for my business?

It helps to have at least a general knowledge of the types of signs available to you. 

Browsing through the pages of our Pinnacle Signs website can help you get acquainted with a few of the main sign types– do you want lettering applied directly to the building? Would you prefer a stand-alone monument sign? What about a custom sand-blasted cedar sign? Scroll through to gather some inspiration!

The type of sign you choose should also be reflective of your business itself. If you want your sign to evoke a folksy, cozy vibe, a sandblasted cedar sign would be perfect for you.

Similarly, if you want your business to look sleek, modern, and high-tech, you might want to choose some brushed-aluminum lettering for the side of your building– or even an elegant, minimalist monument sign.

If you’re not sure what types of signs could evoke the feelings you want people to associate with your brand, you can always ask one of our sign experts– we’ll be able to point you in the right direction!


How does the installation process work?

Once you’ve spoken with a sign expert to determine your budget and general vision for your signage, we’ll send out our team to conduct a site survey. Taking measurements and photos will help with the design process, and it’ll help us ensure that everything goes smoothly when it’s time for installation.

After the survey, we’ll go through the design and proofing process, making sure everything looks exactly the way you want it. When we receive final approval, we start fabrication– and then it’s time to install! 

On the day of your installation, you can be assured that sign experts with plenty of experience will be handling your beautiful sign– and that it’s going to look amazing.

If you’re ready to get started, give us a call today or reach out for more information!