What to Keep in Mind When Creating Your Business Signage
It makes sense to spend a lot of time and effort on digital marketing. Through social media, it’s possible for millions of people all over the world to learn about what your business has to offer and easily access your site and contact information to learn more.
While it’s important, digital marketing is only one piece of the puzzle when it comes to promoting your business. Cultivating visibility in “the real world” is also imperative when you’re trying to establish yourself and your business within the community.
How business signs can help
In the simplest terms, if people never see (or hear about) something, they just can’t know about it. A well-designed and carefully placed business sign can allow everyone who passes by your location to know what your business has to offer and where they can find it.
That kind of visibility helps to familiarize people with your company even if they’re not currently in the market for your services. If they pass by your sign enough times, it’s likely that you’ll come to mind the next time they’re looking for the products or services that you offer.
Design is key
Creating a recognizable visual brand is especially important when you’re designing a business sign (or commissioning someone else to design one!).
Some of the biggest companies in the world provide a good example of this theory. Even with the quickest glance, people can easily recognize the Coca-Cola, McDonald’s, or Apple logos. In a situation where you’re looking for a specific service, like searching for a spot to stop for lunch during a road trip, you’re much more likely to pull over at the sight of a McDonald’s sign than a smaller restaurant whose sign and name you don’t recognize.
Why? Because you’re already familiar with that company and what they have to offer. You know pretty much exactly what to expect when you walk through the door, even if you’ve never been to this store’s location before.
Although your company might not have the same kind of global reach that one of those mega-corporations does, the principle still applies. Once people become familiar with your brand, they’ll know what to expect– and they’ll spread the word to the people in their communities.
Consider your budget
The possibilities for business signs are virtually limitless. Almost any vision you have for your signage can become a reality– within your local zoning laws, of course.
However, the type of sign that will be best for your business depends on the budget you have to work with.
If you’re a small business or a brand-new startup company, a big and flashy monument sign with a light-up electronic message center (also known as an EMC) probably isn’t your best bet.
While it would certainly be visible, a smaller sign would probably be a more effective use of your company’s limited budget while you’re still getting established.
How can I pick the best sign for my business?
The world of signage can be overwhelming for someone who’s unfamiliar with how it all works. If you don’t know all the types of signs available to you, or if you’re not sure which type of sign will best fit your budget, it’s probably time to seek the advice of an expert.
At Pinnacle Signs, we sell visibility. That means we use your budget, your ideas, and your business’s unique characteristics to create signs that will help you attract customers and become a valued and familiar part of your community.